Branding and No-code. What a great duo! 🔥 Between September and November 2022, a number of new features rocked the world of brands and no-code tools. In this article, I invite you to dive into the heart of the latest brand scandals 🤫! We keep smiling because I have also planned a summary of successful rebrandings and events in the no-code world.
I'm talking about the latest gossips 👇
🕯 If you don't live in a cave, it's no secret that The 2022 World Cup was held in Qatar. Between an ecological disaster with seven air-conditioned stadiums built specially for the occasion, the oppression of women and LGBT+ communities, deplorable working conditions and the abuse of workers, this event caused controversy. According to the newspaper The Guardian, 6,500 migrant workers would have died on stadium construction sites, due to working conditions worthy of modern slavery: hellish hours, lack of security, unpaid wages, falls, extreme heat, heart failure, dehydration...
Following these revelations, a popular movement initiated by NGOs called for a boycott of the event.
In this context, the World Cup sponsors, ensures a “minimum service”. Brand activations are discreet.
For example, The Coca-Cola brand, major sponsor of the World Cup, is “only” present via its points of sale on the site ofEvent. In a statement published in May, the brand tried to justify its presence in Qatar by claiming to be pressuring FIFA to contribute to “significant reforms to improve the rights of migrant workers.” As you can imagine, this position is not going well with consumers who see it as hypocrisy motivated by the lure of profit...
Other sponsors such as Visa, Hyundai, Adidas, Adidas, McDonalds, Betclic or Brioche Pasquier are no exception to the controversy.
Proofs of this Bad Buzz, the logos of FIFA's partners have been misused by activists:
Only Visa threatened to end its contract with FIFA: “Our disappointment and concern with FIFA in light of today's developments are profound.. Words, without actions...
I thought it was a dubious “joke.” But no, it was a advertising campaign for Balanciaga.
Can you afford anything when you weigh more than a billion euros?
Answer: no 🙅 ♀️ (according to what followed)
In fact, the brand has staged and photographed little girls playing with stuffed animals in BDSM-style outfits. Yes, you read that right.
Today, Balenciaga is accused of promoting child pornography and sexualizing children.
What happened is a good illustration of this current form of communication, “bottom-up” communication, in which brands adapt to consumer opinions.
The latter can go so far as to stop showing an advertisement if it generates controversy. That is the case here. Balenciaga sided with the general public and even sued the photographer of this campaign... Seriously?
On September 15, news shook the graphic design industry: Adobe has announced the acquisition of Figma. Cost of the operation: 20 billion dollars. In fact, Adobe has offered itself its competitor, so it will soon be in a monopoly position. The whole sector could be out of balance.
💥 Why is this a controversy? Because Figma was an intuitive, complete tool, rich in an active community and above all gratuitous ! So its users fear future changes. They are afraid that, like the Adobe suite, Figma will become chargeable... What allowed Figma to conquer the market and become a rising star is based on its open access and its numerous functionalities. This no-code tool had become the reference tool for UX/UI professionals.
So what will happen to Figma? Another application in the Adobe product catalog? To be continued...
Recently, The Greenly brand, a platform dedicated to corporate carbon balances, has rebranded: new logo, new colors, new stickers and new site! Each of these elements is aligned with their values.
You just need to take a look at their site to understand that the company is committed to the environmental cause.
The clues? Shades of green and beige, the lexical field of ecology, graphic elements in connection with nature...
LEGO announced the creation of The Icons brand to replace the Creator Expert adult product category. This new brand identity will be deployed on the LEGO website starting on June 1 and will appear on packaging starting next year.
On the program: a simple, black logo more in line with the target!
The Huma branding was created by Koto. The logo is smart: it is powerful in symbolism because it takes up the design of Leonardo da Vinci's Vitruvian Man and gives it a contemporary and minimalist shape. Pastel colors are soft, reassuring and inspired by meteorology, the company evolves in the health sector.
Hootsuite, this company that offers a set of tools for social networks and simplifies marketing activities, has undertaken the redesign of its graphic charter. A new site has been created, a new logo, a new icon, stickers, new images as well as new, more vibrant and differentiating colors.
🤩 The Webflow conf 2022 took place last November in San Francisco!
Here is the big announcement of the event: Webflow released its Marketplace ! This page contains services and products for Webflow.
In this Marketplace, you can find new features:
The “Templates” and “Made in Webflow” spaces remain unchanged but become accessible via the Marketplace.
Pssst, if you want to know more about the conference, click here 🔥
Do you know Tropee? It is a French stratup that offers a no-code platform to create, launch, and manage utility NFTs. I'm not going to go into more detail on the subject, but NFTs (Non Fungible Tokens) are virtual goods that you can buy, collect, trade, and sell. They are authenticated using blockchain technology.
In this month of November, Tropee has just raised 5 million euros. Enough to pursue its ambitions... 🚀
That's it, we've gone through the branding and no-code news! Did I forget to talk about your rebanding? 😱
In this article Axel, our CEO, gives you a list of the best tools to create your brand identity 😍 It's free (yes like Figma for the moment).
