Whether they emerged in 2023 or are starting to take hold this year, web design trends point the way forward! If you want your website to be perceived as modern and attractive, you have come to the right place. Let's discover together the 12 web design trends of 2023 😎
La 3D as an immersion tool. The rise of 3D and its use for websites make it possible to create immersive worlds, which plunge the user into an imaginary world. Indeed, thanks to 3D, the possibilities of visuals are endless, there is no limit to the creation of images. Anything can be created and integrated into a site, provided you have imagination (and skills in 3D and development, but I think you can imagine that 😅)
Les hover animations have traditionally made it possible to maintain the interest of users through discreet micro-interactions. In 2023, entertainment is taking things to the next level! Simple elements on the page become impressive revelations for the products.
This effect has been sought for some years now.
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However, in 2023, the trend is to causeWow effect thanks in particular to the addition of unusual colors. Here, we are going against the tide of color trends of recent years, which were rather soft and sober. In 2023, the idea is to stand out!
This time it's an animation. This technique called the effect of parallax involves making objects in the foreground move more quickly than those in the background, giving an illusion of depth and realism. This approach has become popular in web design in recent years and will be even more in fashion in 2023 with the increasing use of parallax scrolling zoom. Let's get ready for the tournament 🤪
In 2023, font fatness is more pronounced. La police continues to play an important role in web design, it is chosen to attract the attention of the visitor. However, be careful that it is legible. That's the point anyway 😉
In 2022, the 90s retro style has been a predominant theme in web design trends. One could read a desire to rediscover the simplicity of the early days of the Internet. In 2023, this trend is not weakening and designers are strengthening their creative interpretation of nostalgia by focusing particularly on navigation. On the menus, for example, you can find pixelated desktop icons 🤷🏻 ♀️
It's the return to the aesthetics of printed magazines! Once again, this return to the past may be a nostalgic response to the digital transition. Whatever the reason, the typographic layout favors effective minimalism: priority is given to the message of these websites. These sites aim to deliver a lot of value to their visitors by recognizing that compelling words and creative layouts can be just as engaging as attention-grabbing visuals.
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Once again, we are seeing a trend that is in “opposition” to technology. Futurism creates another desire: the desire to reconnect with nature. In 2023, this movement is reflected in the emergence of trends such as scrapbooking and DIY.
More and more designers are abandoning pictures header to create homepages that speak to everyone using design rather than photos and illustrations. By removing this visual distraction, they highlight style and content.
Layout, typography, color, and shapes are used to communicate a strong and unique brand identity. This design choice adds a touch of mystery to the site, arousing the curiosity of visitors and encouraging them to explore further.
Another web design trend that will undoubtedly mark 2023 is to present a website layout in display ofsplit screen. This two-part layout creates real contrast and a natural separation of the different contents, while giving the opportunity to play with colors.
Previously, the 404 pages were feared by Internet users. Today, they are sometimes wanted! In fact, sometimes on some sites, 404 pages are an integral part of the site's strategy. They are fun, sometimes even offer mini-games... They offer a surprise that counteracts the frustration that the user may feel when they do not find the content they were looking for.
In 2023, this trend is growing: it is a question for web designers to create a real positive atmosphere even in frustrating moments. A 404 page can bring a touch of optimism! Yes, if we assure you 🤩
Web design has long been limited to strict rules, in which layouts are organized in well-defined spaces, with each element having its place. Last year, web designers started rejecting this structure using techniques that break the rules, like neobrutalism that softens the more avant-garde aspects of classical brutalism. These efforts seem to have paid off, since one of the most common characteristics of Brutalism, namely the text overlap and clutter, is and will be frequently present on websites in 2023 👀
For the well-being of the eyes of users, there is the Dark mode. Believe me, our eyes are thrilled that this fashion will become a trend in 2023. On the implementation side, you should expect to see a button to switch the website to dark mode. The icing on the cake, dark mode gives a modern and elegant look to your site while consuming less energy!
This year the trend is diversified! The most striking is undoubtedly that of the 3D ... Balance at the end of 2023 😉
Do you want to see successful web designs? Open your eyes, I'm taking you to discover our 10 favorite web designs of 2023! Onward 🚀
