New look for a new life. I'm not talking about a makeover but about rebranding (although in the end it comes together 🤔)! Rebranding is about giving a new face to a brand. The objective is, of course, to make the brand more attractive to consumers (makeover, I told you).
In this marketing strategy, we may have to change the name of your brand, the logo, the colors, the graphic charter, the website... In short, everything related tovisual identity of the brand.
I suggest you discover and examine rebranding more closely: we will look at why you need to rebrand, how to undertake it and succeed this year! 🎉
You don't do a rebrand like you change your shirt. If you no longer like your company logo, don't rebrand... There must be Real reasons that explain the entry into this process. It is indeed a process that this is about! A rebranding generally takes place over time... To create your new brand image, it will take about 3 months.
So I was saying that your rebranding should be motivated by valid arguments. When your brand evolves, when your company values, mission, mission, personality, vision or customers are no longer in line with its current visual identity, a rebranding can and should take place. Why? Because The image that your brand conveys no longer matches the rest.
Imagine that your business wants to reach a younger audience. Its website and logo are completely has-been (like that word, by the way). In this example, what do you think is being done? It starts with an R...
Several situations should make you think about undertaking a rebranding:
You can make sure to change your visual identity around the range of products only but it must remain in line with the brand. Or you will have to do a rebrand.
Have a outdated image is not appealing to consumers. Reviving your brand will allow you to seduce them more (when we talk about a makeover 😏).
When your business is a Pivot phase and if you have changed direction regarding your product, strategy or business model, brand consistency is impacted. That is why a rebranding is necessary.
It is the moment when your business has evolved but not its image. The idea is to reflect this evolution with your target audience, to review your positioning upward and that means image!
If there is a takeover or merger between two companies, a rebranding is recommended to ensure transparency with your customers - and shareholders.
For reasons external to the company such as a trademark problem or negative connotations, rebranding may be highly recommended if not mandatory.
It's about The brand universe. This platform is essential for establishing an effective and impacting corporate communication strategy. It consists of several bases:
Accurately completing each of the items will allow you to start on a solid foundation!
Visual identity is defined by what is called a Graphic charter. This is the basis for a rebranding strategy.
The graphic charter must include all the graphic and visual “rules” of the company.
At a minimum, yours should include:
You can complete it with:
The website is often at the center of a rebranding strategy. Have a site at unique design, which provides a Wow effect, who has good SEO performance is increasingly sought after by businesses to differentiate themselves from the competition and convert more.
If you want to get all of this at once, I advise you to create your site with Webflow. The best tool. I wrote an article on this subject for the most curious among you.
Your logo is not your brand. He is there summary of the identity of your company, its values, its mission and its aspirations. It is first of all at this level that the redesign takes place, the logo is only a reflection of it 😊
If your brand identity is well defined, elements such as the logo, the graphic charter, the typography, the editorial line, the slogan will be easier to find and to render. consistent.
Essential step if you want speak effectively to your target and stand out from competitors of your business. I'm saying that, I'm not saying anything.
Change the only thing your customers really like and... I'll let you imagine what's next. Instead, identify what works and keep it preciously.
The brand image is maintained. Communicate, support your new image and stay alert to your surroundings.
Let's look at the case of a company that decided to rebrand its brand recently. It's about Masteos, a company that offers turnkey rental investments. If you don't know her yet, I invite you to go see her site, if only to check what I say!
For me, no doubt, we are on a A great example of a successful rebranding. Why? Because their rebranding is based on solid arguments.
Problems have been identified:
The final result is online and meets these specifications! What do you think? 🤔
It's good to follow the trend. If you want to stay in the game, I invite you to consult our article of the 6 rebranding trends 2022.
That's it for me, I have a makeover waiting for me.
