Comment trouver un slogan pour votre marque

Apple, Think different: 2 words

Nike, Just Do It: 3 words

McDonalds, I'm Lovin' It

Netflix... and chill!

Do you also need a slogan that makes an impression? You need a simple, concise and powerful slogan!

Problem: you don't have millions of euros to invest in designing THE ideal formula.

No worries, I have a solution for you 😊 I offer you a mini-guide to explore the process of creating a slogan, as well as a collection of slogans to find inspiration.

Ready to try the adventure?

It's worth it 👉 A well-suited slogan can make all the difference between a successful brand and a fleeting brand.

However, keep in mind thatThere is no magic formula for finding a powerful and catchy slogan ... But the following tips will be of great help to you! (I hope so anyway ❤️)

What is a slogan?

Slogan, brand signature or baseline? 🤔

In everyday speech, we often talk about slogan to talk about brand signature or baseline.

According to Larousse, a slogan is a “concise and original advertising phrase, designed to properly place the name of a product or a firm in the public mind.”

In marketing, a slogan is more like a commercial slogan attached to a brand's advertising campaign.

The brand signature, or baseline, is slightly different. It is a small hook that accompanies your logo and reflects your positioning.

However, sometimes the baseline and the slogan are the same 😊

In this article, we will talk about the slogan in its current use because this document is intended to be practical and practical to help you find the right words for your brand 🛠

How to create a catchy and memorable slogan

The ultimate goal of a slogan

Remember that the objective of a slogan is to Make an impression consumers or customers. In fact, if the slogan is simple, intelligent and fun, it acts as a mnemonic: you keep it in mind. ‍

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So for once, keep it simple and short! These are the taglines that work best.

Let's get to the heart of the matter now 👇

Your slogan should be unique

Normal. You cannot copy other businesses at the risk of being sued. At last, it's up to you 🤪

Your slogan should be clear

It should be crystal clear as rock water. Simple, even reductive. You only have a few seconds to get attention.

Your slogan should be attractive

Your slogan should stimulate your audience. You need to find words that trigger a positive emotion.

Your slogan should be memorable

It should be short and have characteristics that help with memory. You can play on musicianship, rhymes and word games for example.

Your slogan must be credible

“The bigger it is, the more it passes.” Here, it's no, no way. You don't have to promise mountains and wonders to your customer. It's counterproductive and dangerous for your brand image.

The process of creating a good slogan

I offer you a Tutorial to help you create the right slogan for your brand. To your brains!

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1. List all the words that come to mind that relate to your brand
2. Answer these questions in one sentence: What do you offer your customers? What is your reason for existing as a brand? To help you understand what I mean by this, I am redirecting you to this article on the brand platform.
3. Take your list and answer the previous questions: What words intersect? Select three words.
4. Find a word that defines your added value compared to your competitors. What sets you apart?
5. Determine the core emotion of your brand. Your brand wants to create an emotion in its customers, find the word that best reflects it. You can use figures of speech, think of sounds, association games... Everything is good to reflect ONE idea. The idea that positions your brand.
6. Once this work is done, put all these elements together and dare! Write down each of your ideas. Your slogan will no doubt emerge through iteration.
7. If you really need inspiration, read on! Get inspired by the slogans of big brands, use slogan generation tools... That will help you even more 😎

The tools to generate your slogan effortlessly

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“I need a slogan, but I have no idea and no budget “😭 Did you follow the previous tutorial?

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If that did not work or you are curious, I am giving you 8 slogan generators to find your slogan!

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Objective: Find a simple and catchy slogan to stick in people's memories (like a song you can't get rid of 🤪).

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Here are the tools:

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Shopify, for thousands of slogan ideas related to your keyword

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Slogaanizer, for slogan suggestions one by one

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Oberlo, for slogans in English

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Logaster, for slogans related to your keyword and your sector

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If not, there's the good old method of brainwashing 🧠

What are the best taglines of all time? Florilège

Here is a collection of 50 slogans from big brands to help you get inspired.

👉 Catchy phrases, quirky, fun or sophisticated tones, these brands compete creatively to stay rooted in the consumer's mind.

1. Leboncoin: The happiness of some makes the happiness of others
2. Disney+: Everything you can imagine and more
3. Ubereats: Let's talk food
4. Ratp: See you tomorrow
5. Air France: Making the sky the most beautiful place on Earth
6. Durex: Love Sex Durex
7. Zalando: Happiness is ours.
8. Barilla: And Italy is there.
9. Paris Match: The weight of the words, the shock of the photos.
10. Teisseire: Water in colors.
11. Apple: Think Different
12. Happn: find who you meet.
13. McDonald's: Come as you are
14. TGV: Take the time to go quickly.
15. Mercedes Benz: The Best or Nothing
16. Netflix: Stories bring us closer together.
17. Decathlon: In top form
18. Mars: A Mars, and it starts again
19. Cristaline: it just goes without saying!
20. Meetic: Stop looking for love. Find it
21. Adidas: Impossible is possible
22. Arte: Let's live curious.
23. Nestlé: Good Food, Good Life.
24. Malabar: When you're fed up, there's Malabar.
25. France Bleu: Here, we are talking about here.
26. AirBnB: At home, elsewhere.
27. Oasis: Fruit, spring water, fun!
28. M&Ms: One for all, all for fun
29. Bonduelle: When it's good, it's Bonduelle
30. Levi's: Live in Levi's
31. KFC: Good to lick your fingers
32. Banque Populous: Bank and popular at the same time.
33. Nike: Do It!
34. L'Oreal: Because you're worth it
35. Burger King: Mmmhhh Burger King
36. Skittles: Taste the rainbow
37. Wonderbra: Hello Boys
38. MasterCard: There are things that money can't buy. For everything else, there is the MasterCard
39. BMW: The pleasure of driving
40. Lapeyre: Lapeyre, there are no two.
41. SFR: Let's live mobile.
42. Herta: A taste for simple things.
43. Chocapic: It's high in chocolate.
44. Gillette: Gillette, the best a man can be
45. French Equestrian Federation: The horse is great
46. La Française des Jeux: 100% of the winners tried their luck
47. Nespresso: what else?
48. The Little Brothers of the Poor: No to the isolation of our elders
49. Nutella: Nutella awakens our enthusiasm
50. Bagelstein: Stop eating shit!!!

My favorite: the one from the RATP 😅

And you?

The best slogans of the year 2021

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Are there slogan trends? Yes 😁

I share you The best brand signatures of 2021 recorded by The Slogans Observatory.

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Of course you won't be able to copy them, but again they can give you ideas! 🤓

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RATP: See you tomorrow

Uber Eats: Let's Talk Food

Nicolas Feuillatte: Let's release the bubbles

Val de Rance: Our apples have cider know-how

Contrex: Taste the mineral effect

Lysol: Disinfect to protect

Picard: For the good and the best

Bénénuts: It feels good to fall in love

Quinoa: Eat well, simply

Florette: Let's share the same culture

Montagne Noire: The time of the land

Capfinances: The assurance of a future

Oney: Your Money, Your Way

Gan: Your insurance company is someone

Iroko: Let's invest in real estate

Swile: The most useless card of the moment

Arkema: Innovative materials for a sustainable world

Ushuaia TV: Explorer. To marvel. Protect

Culture Box: The 100% culture channel

Europe 1: The power of listening

Indie radios: Another voice is possible

Cnews: Come with your beliefs, you will form an opinion

Screen saver: The magazine to resist fanaticism

Largo: Isn't the second life beautiful?

Gopuff: Download. Order. It's delivered

MyOrigines: It's my beauty that commands

Luxéol: The hair expert

CakeSpace: See life on the CBD side

JBL: The sound that suits you

Ideal Audition: You will love to hear it all

Hermès: Hermès, equestrian jewelry

Petit Bateau: Freedom Quality Sustainability

Winamax: Everything for the Daronne

HappyLegs: The sit-walking machine

Doctor of the world: The world is sick, it's up to us to take care of it

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PS: An intruder has slipped into the list, can you find him? 🕵🏼 ‍ ♀️

The most used words in the 2021 slogans

This graph represents 30 most used words in France in the 2021 slogans 👇

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The size of each round is in proportion to the number of slogans containing that word.

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It corresponds to 1290 slogans.

And then come:

Faire

Nouvelle

…

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Ces données sont une photographie de la société à un moment donné.  C'est bon à savoir pour votre marque ! 😙

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Par rapport aux mots les plus utilisés en 2020, on repère 2 grandes tendances qui en disent long sur notre société :

La fin de la pandémie

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Le retour du mouvement

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Le mot “va” a fait un bon de 17 places par rapport à 2020 !

Le mot “découvrez” est très utilisé : le monde est de nouveau à explorer.

#est beaucoup moins utilisé dans les slogans. Il avait été très présent pendant les confinements pour fédérer et créer des communautés en ligne. Pour autant, son recul ne signifie pas qu’on est moins connectés qu’avant 😅

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Le retour du “bonheur”

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Le mot “plaisir” est remonté de 6 places. 2021 est plus épanouissante, ça va sans dire.

Le mot “va” fait aussi référence à “aller bien”. Bonne nouvelle ☀️

Le mot “goût” a fait irruption : parce que la vie a plus de saveurs ?

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Le recul du patriotisme

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Français, France, Engagement, Soutenons … Que des mots qui ont reculé ou disparu !

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Le retour à + d’individualisme

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Le mot “ensemble” est moins utilisé 😭 Maintenant on est séparé, na.

Idem pour “Soutenons”, chacun pour soi.

Mais l’apparition du mot “donne” contrebalance. Ouf !

Des aspirations + écologiques

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La progression de l’énergie électrique

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Le mot “électrique” a été utilisé massivement dans le secteur automobile. Une première, puisqu’il est absent du classement en 2020 ✅

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Un changement de consommation en progression

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Le mot “passez” a fait irruption ! Il indique une transition, un changement des modes de vie.

Le mot “bio” est remonté signe qu’il y a davantage de préoccupations sur la qualité des produits 😊

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Enfin, la place du prix est inchangée. (Attendons le classement de 2022)

Mais il y a beaucoup de choses “nouvelles” ! Tout comme en 2020 et en 2019 … 😂

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Bonus : après votre slogan, trouvez votre identité visuelle !

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Axel, notre CEO a partagé une centaine d'outils pour créer l'identité visuelle de votre marque dans un post LinkedIn qui est parti viral 🔥 Si vous avez loupé cet épisode, je le pose là.

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Bisous, ciao 👋

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* L'intrus de la liste était le slogan de Winamax 😏 Il n'est pas faux, mais il n'a pas été créé en 2021 ...