Rebranding consists of the simple fact of Change your brand. It can be a new name, a new logo, a new mission. The idea being to edit items associated with the brand.
The interesting thing about rebranding is why it's happening. Was the visual identity no longer up to date? Perhaps the company has been associated with a scandal and wants to be forgotten? Does she need to change her product to stand out from the competition?
Many strategies exist and a marketing strategy to rebrand the brand can sometimes To be the solution.
Are you considering rebranding your brand yourself? Take a look at 6 biggest Branding trends in 2022.
Today, there is a very strong competition in the market of No-code. Sometimes different tools can do the same thing. Positioning and brand image often play an important role in The choice of tool For a No-code expert (we wrote an article about this: The top 10 no-code tools)
If we take the example of tools of automation, there are 2 very well known ones: Zapier & Integromat. These two tools allow you to do the same thing, with the difference that Zapier has developed more advanced communication over the years. The interface of its application corresponds to the codes and trends of the moment, they form partnerships with a lot of companies and other nocode tools, the application has a reputation for being easy to use. “very easy”.
While on the side from Integromat, we are talking about an application more technique, which allows you to do the same things as Zapier (with a lower brand image).
Integromat should therefore remedy this by announcing a new product, more attractive, easier to handle, more complete. All in much more tones.”living” and”Peps“with a purple gradient (synonymous with technology).
The logo has also been updated to suit the needs of the day. Several dominoes that fall one after the other, drawn to symbolize the connection of the different tools and their “trigger - action” relationship.
It is a completely new brand image that Make offers (without affecting the mission). And it must be said that until now it seems to be working: with this rebranding, they are becoming the last up-to-date no-code tool on the market. They leave behind Zapier, which keeps its advantages without offering all its users any kind of novelties.
If some businesses like Integromat are forced to distinguish themselves from the competition by rebranding, others make this choice deliberately and for very different reasons. This is particularly the case of Swile Who organized a rebranding total of his brand a few months ago, following Of a fundraiser.
Because yes, for the occasion, the communication team armed its brand witha completely new artistic direction. They went from a committed green and white to a multicolored gradient. This is to symbolize more fun, well-being, and development. The name “swile” was also chosen in this sense. You only need “w” and “work” to get “smile” which means “smile” in English. And if that wasn't clear enough, The slogan “smile at work” is here to remind you.
With this latest fundraiser, The communication team wanted to strike a major blow with a brand new website that went beyond the codes of the simple site of clean and modern startup. The website has become an element that we associate a lot with the brand. This site, entirely handmade, combines several motion design animations for a result. Even more “Wow” (look How do you get this Wow effect on Webflow).
Because this choice of identity and all this rebranding is not there to look good. In fact, it symbolizes the transition from a company that intervenes during your lunch breaks to a brand whose mission is to revolutionize life at work.
Indeed, the Swile brand now wants go further by caring for well-being of employees in its entirety (all their supports have also been adapted in this sense). Note that the new products released follow this artistic direction as well as this new positioning.
It's also an announcement that has drawn a lot of attention. The most popular social network on the planet Would it change its name? Not exactly, it's the Facebook group, which is different from the application itself. And the reasons for the rebrand are much darker.
It has been several years since the Facebook brand represented by its founder Mark Zuckerberg Collect scandals. We remember the scandal “Cambridge Analytica” which exploded in 2018, offering the post of President of the United States to Donald Trump two years earlier. More recently, a new scandal “Facebook Files” This tarnishes the image of Facebook, which would seem to prefer profits to the safety of its users.
The social network is therefore involved in several affairs while its popularity is constantly decreasing. Young people got tired of the app Who is not”more fashionable” and prefers to turn to new, more innovative social networks such as TikTok.
So rebranding can come for Attract attention, divert the media from these scandals, to present them with a New product, a new vision.
Because if Facebook had the initial mission of “connecting people” today it goes much further. Facebook would like to connect these people in a new universe: the metaverse.
According to the company, this tech which is only in its infancy would be the successor of Mobile internet. A parallel universe in which everyone can interact with other users, an evolved version of Facebook's small “chat” window.
We have seen that there are many reasons for rebranding: whether it is a competition problem, a new vision or even a political problem, rebranding is sometimes the solution to a company's ills.
It is also a vision shared by the founders of our agency Elias, who were able to carry out a rebranding in March 2021.
This choice to create a new brand came after a significant event: the appearance ofa new Parisian agency offering the same services and with the same name.
The Elias teams had only 2 days to find a new name, create a new logo, and redesign the website. This was an opportunity to announce our positioning as agency specialized on Webflow. After numerous discussions, we agreed that this tool provided a much greater value added to our customers.
But that's not Elias's only promise. Take a look at our concept page to really understand our mission
On the other hand, our positioning had changed, as did our communication. We had gone from a classic agency model to the first junior web agency in France. Walt was the freelance nickname of one of the co-founders, in reference to the very famous Walt Disney (seen by many as a true genius).
At that very moment we were no longer strictly speaking “Walt”, we were only taking care of recruit, of To form, To frame junior consultants. It was them The real geniuses (the “Walt Disney”). It is for this reason that we naturally chose the name of Walt Disney's father: “Elias”, to symbolize this relationship we have with our consultants.
In one weekend, that was it!
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Are you thinking of rebranding your brand yourself? Take a look at 6 trends to create (on) powerful branding.
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