Fuga Family is a Parisian brand that offers unique living spaces and culinary experiences, combining escape, creativity and gastronomy. Each Fuga Family establishment offers an exotic atmosphere and refined cuisine, inspired by the Mediterranean and served in exceptional settings, such as floating spaces on the Seine or green terraces. The brand is distinguished by its ability to combine accessible luxury and authenticity, with an innovative approach in the design of its concepts.
Studio Elias was asked to strengthen the positioning of Fuga Family and its iconic restaurants, such as Laïa, Francette and riviera. We worked on developing key messages, focusing on escapism and the unique experience. Here are some examples of taglines created for the brand:
These taglines play with subtle puns while capturing the essence of each place.
Subsequently, Elias designed the Logotype of Fuga Family and its various establishments, as well as the colorimetry associated with each. The artistic direction, centered on the theme of escape, gave birth to a series of original illustrations, both poetic and quirky. These visuals contributed to creating a coherent and immersive identity for all the places.
.jpeg)
Work continued with the creation of the website, comprising several steps:
Once the site is launched, a training of the Fuga Family teams was created to allow them to take control of the Webflow platform and manage the updating of content. This educational phase included tutorials and personalized support.
Afterwards, we developed a Brandbook of more than 50 pages, summarizing brand strategy, rules for using visual assets, and guidelines for future communication. This document serves as a reference for all Fuga Family teams in managing their brand image.
Finally, Elias designed a Motion Design highlighting the creative process, from the initial strategy to the illustrations created by Amandine Poupet. This motion reflects the in-depth work done by our teams, perfectly illustrating the spirit of escape and creativity that drives Fuga Family.
The support of Studio Elias has allowed Fuga Family to consolidate its positioning as a creator of exceptional culinary experiences and places to live. Thanks to a brand strategy thought out to the smallest detail, from the design of key messages to the creation of a complete visual universe, Fuga Family now has the tools necessary to continue to develop while maintaining its DNA. The joint work between the Fuga and Elias teams has resulted in a strong identity, perfectly embodying escape, accessible luxury and innovation.
Trust me, you won't be disappointed with the trip.
