Pipole is specialized in the creation of video content for the web, intended for media and advertisers. Known for its innovative concepts, the brand combines video and digital to maximize engagement. Inspired by the idea of “Back to childhood”, Pipole embodies this philosophy through two key characters, Nathan (the creative) and Tarik (the good student).
Their values, based on Carpe Diem, challenge and loyalty, are reflected in a pragmatic, innovative and caring approach. With a light, humorous tone, and references to childhood, Pipole is committed to spreading positive messages while establishing itself as a preferred partner for brands, from writing to technical production.
Studio Elias collaborated with Pipole by first defining their brand positioning, by anchoring the idea of a return to childhood at the heart of their identity. We designed a distinctive logotype and a complete artistic direction, including a color palette, typographical choices, and a visual layout. A photo shoot of the Pipole team was also carried out to reinforce their visual identity.
At the same time, we led the redesign of their website through the wireframing, modeling and development phases under Webflow. A 3D symbol was designed to visually represent their central concept of “Back to childhood”, and a motion design video was produced to illustrate the collaboration between Pipole and Elias. Finally, a brandboard was delivered, containing all the guidelines and brand assets needed for a consistent deployment.
The Pipole project was a rich experience, where we were able to deploy a strong brand identity, which was both thoughtful and applicable to all communication media. Studio Elias is proud to have contributed to the construction of this innovative and optimistic brand.
