BigBuddy is a training organization specialized in cryptocurrencies. Their ambition is to become the leading financial investment training platform. The aim is to offer their learners perfect financial autonomy. It's more than training. It's education.
The rebranding lasted several weeks. The Studio Elias teams started their work with several ideation workshops. We interviewed the various members of Cryptotech before submitting various questionnaires to them. This allowed us to offer various naming before writing the Bigbuddy brand platform. It is a multi-page document that allows you to define the positioning of the brand. Their ambitions, beliefs, reason for being. These are the foundations of the brand.
We then worked on the artistic direction of the brand: we made 3 proposals for visual territories (i.e. + 10 logos, 3 colorimetries, image banks, +20 mockups, +10 website previews etc...). After several discussions and retouching, we defined the visual territory of the brand. In addition, there are tailor-made illustrations (with a 3D effect) as well as a photo shoot in Paris.
All that was left was to deploy the new brand. We wrote the final brand book for the brand by including several social media visuals. We worked several weeks on the website by creating the wireframes, the models of their future showcase site. We integrated everything directly into their Webflow account by adding 3D animations & Custom Code.
Some people think you don't choose your family. Choose BigBuddy.