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Webflow vs WordPress: what is the best tool for SEO?

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Webflow vs WordPress: what is the best tool for SEO?
January 2023
6
Min

It's time for the fight! Who of Webflow Or of Wordpress Is it the best tool in terms of SEO? 🤼

In this article, I am interested in the SEO performance of Webflow and WordPress tools to help you make the best choice to create your website.

Let's go 👇 May better win!

What is Webflow?

Webflow Is a no-code tool which allows you to create websites without writing a single line of code. And yes, this is the principle of no-code 😉 The Webflow tool is used to design ultra-attractive, tailor-made and efficient sites from an SEO point of view.

What is Wordpress?

WordPress is the reference tool that allows you to create websites. It is an open-source content management system (CMS) used to create and manage websites. It allows users to create and publish content easily without the need for web development skills, thanks to a user-friendly dashboard and thousands of plugins and themes available to customize the site. WordPress is widely used for blogs, e-commerce sites, online wallets, institutional sites, etc.

What is SEO?

The SEO (for Search Engine Optimization) is the set of techniques that allow a website to be better ranked in search engine results. This is a major challenge because good positioning opens up opportunities that are not possible to obtain if your site is invisible...

Note that SEO is based on four pillars: technique, content, popularity, and user experiencer. Depending on the score that search engines assign to your site, your ranking will not be the same! And the choice of your website creation tool is important in the equation 😳

Let's clarify one point anyway: we agree, choosing one tool or another to create your website will not have an effect on the quality of the content you produce or on your popularity. On the other hand, the tool selected will have an impact on the technique and the user experience that you will offer to your visitors.

Keep that in mind, we're moving on to the fateful question! 😅

Is Webflow better than WordPress for SEO?

So, Webflow or WordPress?

Is Webflow good from an SEO point of view?

Yes! Webflow offers features for optimize natural referencing (SEO). It makes it possible to act on the technique by defining meta tags, generating own URLs and controlling the site tree. By using Webflow, you can have a very fast and responsive site. However, remember that SEO also depends on a number of other factors, such as quality content and the quality of inbound links.

We therefore recommend that you work on these aspects in addition to using Webflow's SEO features. Because Webflow will not do all the optimization work for you!

A tool is still a tool 😁

Is WordPress good from an SEO point of view?

Yes! WordPress can offer good SEO performance if it is properly configured and used with good SEO practices. It has numerous popular SEO plugins that can help optimize content, site structure, and technical configurations to improve search engine rankings. However, again, SEO performance depends on several factors, and properly implementing these factors is critical to achieving the best results.

So it's up to you to play! 😎

What is the best SEO tool?

Difficult to answer this question objectively... especially since the positioning of your site on search engines depends on several hundred criteria 🤯

However, if your site was created with Webflow (and that you have used its features well) your visitor will arrive on a site very quickly and will be immersed in an attractive and personalized design.

If your site was created with WordPress (and that you have used its functionalities well) your visitor will arrive on a fast (or even very fast) site and will navigate on a functional site with a pleasant design.

These two versions are not absolute truths as site creation depends on several elements! For example, you will not have the same result if you choose a low quality template to build your site on WordPress or if you choose a high quality one. The user experience will be different...

To answer the question objectively, you would almost have to compare WordPress sites and Webflow sites on a case-by-case basis!

Webflow: the editor's choice

In any case, at Elias we made the choice to create our customers' sites with Webflow. Why? Because Webflow allows us to create completely tailor-made sites, to cause a “wow” effect to visitors, to offer a pleasant user experience, to deliver a very fast and responsive site and to allow our customers to be autonomous in the management of their content.

A Webflow site (random)

We don't deny that WordPress has advanced features that can offer this quality.

However, we think that Webflow has a huge potential that will allow it to replace WordPress 😏 A bit like Microsoft vs Apple.

So let's get ready.

Already, with a no-code tool like Webflow everything is possible! You can add as many features as you want to your site, as long as you know a tool that offers the service you are looking for.

BONUS: Why use the Webflow no-code tool?

Want to dig deeper into the Webflow topic? A vast subject! As you may have noticed, a single article on Weblow is not enough to fully understand the benefits of this tool. I therefore suggest that you continue your research. by reading this article !

In the end, who do you think won the match? 💥

Elias, Branding Studio, webflow partner

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