Arrive number in the search results for a query. The ultimate dream for a business. Today, I am offering you the ultimate guide so that it can one day become a reality 🤩
SEO stands for “Search Engine Optimization.” Don't worry, I'm just explaining it to you. You may already know this, but a reminder doesn't hurt. In fact, SEO corresponds to all the techniques and strategies that make it possible to position a website well in the search results of a search engine such as Google, Bing or Yahoo.
Webflow is a tool that allows you to create websites without writing a single line of code. And not just any website! By using Webflow you can have a totally personalized site, highly efficient from an SEO point of view, and with a pixel-perfect design.
Webflow is relevant for SEO from a technical point of view. Remember, SEO is based on several pillars: technique, content, user experience, authority and links. To be well positioned in the search results, you have to be good everywhere!
I'll tell you how to do it further 😉
But let's go back to our sheep, or rather to Webflow. Webflow gives you good points in terms of technique. It allows you to create a clean and organized website structure that is easily understandable for search engines.
Also, the information on your website can be easily optimized with the creation of meta tags. Webflow also allows you to create responsive websites. Google places great importance on the adaptability of the poster on different screens, so once again, Webflow has everything right.
Now let's get to the heart of the matter 👇
Choose keywords where to position your site is the first step in an SEO strategy. This step is decisive for the future, if you manage to choose keywords, you have done half the work.
Let's just take an example to make my point clear. Let's say you have an eshop that offers pet products. You are not going to choose keywords related to the banking sector... Normal. On the other hand, it may be interesting to select keywords such as “dog”, “cat”, “kibble”... Sorry for the cartoon, but you get the idea. Your keywords must have a link to your sector of activity (this is the base) but not only that. They should correspond to the requests that the users themselves make.
You should also assess the concurrency on these keywords and determine if you have a chance of beating this competition. To do this, you will have to be flawless on the technique of your web pages, the user experience, the links, your authority in your sector and your contents (you'll have to create some, I'm telling you 🤕)
I am offering you a first practical exercise. You will analyze the results of a Google search, consciously. Go to Google and start typing the words that best relate to your business. For example, if you offer Webflow training, type “Webflow training”.
As you can see, Google gives you suggestions. They correspond to the real searches of users! Something to give you clues...
There are tools to search and find relevant keywords for your Webflow site. And yes, with a tool everything is easier! In general, by searching for keywords on these tools, you will get information about the concurrency as well as the search volume for these same keywords.
Competition refers to the difficulty for your web pages to be well positioned on these keywords. The lower the score, the less difficult it is to get a high ranking.
Search volume, on the other hand, refers to the approximate number of searches performed for a keyword. Choosing a keyword that generates a large volume of searches is not necessarily a good strategy. If you are in a niche market, you should do the opposite instead.
If I have to give you the name of a tool to do this keyword research work, it would be SEMrush.
Attention, I want to tell you that SEO tools are relatively expensive. However, you can use SEMrush free of charge for 7 days. 7 days is more than enough time to search for keywords. Even if you are overwhelmed 🤪
You have identified the right keywords for your Webflow site. Now let's use them! We didn't do it all for nothing, we agree. Your optimization SEO should start on the main pages of your site (you have to start somewhere), such as the home page, the services page, the price page, the information page, and the contact page. Once you have a list of your keywords, try to integrate them into the content of your Webflow site. And do it in a natural way. Don't stuff your pages with keywords, Google will penalize you... but we want to do the opposite.
You can help yourself with theDokey tool to properly optimize the pages of your site. The tool gives you the number of occurrences for the relevant keywords in a query related to your topics.
It's important to use the appropriate HTML tags to structure your site, such as H1, H2, and H3 tags for titles and subtitles, strong and em tags for important words, alt tags for images, and meta tags for images, and meta tags for descriptions and keywords.
It is generally recommended that you place the home page at the top of your site tree, and that it redirects to the most important pages on your site, such as the contact page, the information page, and the services page. The sub-pages, like the various types of services offered, can be linked from these main pages.
THEuser experience is one of the pillars of SEO. To please our dear Google, the navigation of your Webflow site should be clear and intuitive for users, so that they can easily find the pages they are looking for. With Webflow, it shouldn't be too complicated. You should pay particular attention to links from your website and limit redirects. Google is not a fan of that.
The contents is king. Did you already hear this one? 😁
For the content on your site to serve your business, you need to write relevant content. I am giving you concrete suggestions.
First of all, don't write for Google robots. It's serious. Of course, to be well positioned, you must meet Google's criteria (otherwise this article would not exist), but above all you need to focus on your readers. Car google is just analyzing what is most interesting for them. From there, it sets standards for what to do and what not to do. These standards are changing rapidly.
Good news, humans are not. All the more reason to think first of all about your readers, about the value you deliver to them by writing your content.
To compete with your competitors on Internet users' requests, you will certainly have to develop a content strategy. Publishing blog posts is one of the most effective ways to generate more traffic to your Webflow site and rank higher on Google.
Of course, these articles must be based on a strategy. You can define your areas of expertise, and other topics on the periphery. You can then compare them to real requests made by users. To do this, go to AnswerThePublic. The tool will give you the questions users are asking for a given topic.
Don't overlook your competitors either! Go look at your competitors' articles and take notes 😉 What is their structure? What are their topics? Their key words? Don't go look at the articles of your competitors that arrive on page 10 for a request, huh...
Again, we recommend using the Dokey tool to write blog posts that are effective in terms of SEO. The tool gives you information such as the keywords to use, their number (and counts for you), indications for your titles, your subtitles, the meta description ... Everything that will allow your Webflow site to beat your competitors in SEO.
You can go even further to boost the click rate on your blog posts. Here are a few more tips:
I am not going to teach you how to gain authority in your market. But remember that the more you become indispensable in real life, the more Google will take it into account: the press that talks about you, the mentions of your name on discussion forums... These are all signals that show Google your authority.
Let's talk about netlinking strategy now. To put it simply, a netlinking strategy consists in improving the reputation of a site with Google by obtaining external links from reputable websites with a similar theme. Clearly, other sites will have to talk about you by redirecting their visitors to one of the pages of your Webflow site. A high number of relevant external links (whose authority is recognized by Google) helps to promote the site's ranking in Google search results.
I can't finish this guide without giving you the name of tools that will help you optimize the SEO of your Webflow site.
Here are 50 tools to have fun with 😎:
SEO site checkup
1.fr
Screamin' Frog
BuzzSumo
Ahrefs
Semji
Grammarly
PageSpeed Insights
RM Tech
Majestic SEO
Site Liner
SE Ranking
Myposeo
SEO surfing
SEOQuantum
AlSoasked
Yooda Insight
Quora
SEO Minion
Text Focus
Free Backlink Checker
SEO surfing
SEOptimer
SEO surfing
Your Text Guru
Mozlocal
Google Search Console
GeoImgr
Botify
Index Me Now
AnswerThePublic
Check my Links
LowFruits
SEObserver
Seolyzer
Ubersuggest
Semrush
Ahrefs
Free lighthouse
Gtmetrix free
Free SEO PowerSuite
Free Gephi
Free Pkingdom Tools
Free Speed Insights page
Schema.org
Markup Validator
Google Tag Manager
Plagiarism checker by Small SEO Tools
SEO image
Ranks.fr
Isindexed
This guide is coming to an end! If you want to dive deeper into the subject of SEO and discover how to create a great blog for your Webflow site, don't miss this article. I'm giving you the keys to being a hit 😏
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