Webflow + Blog : you have all the ingredients for a successful SEO strategy ! Now you have to follow a recipe. That's where I come in 💃🏻 I invite you to discover how to create a blog optimized for SEO on your Webflow site!
The SEO (Search Engine Optimization) corresponds to all the techniques used to improve your ranking in search engine results. Having a site well positioned on the requests made by your target will give you a head start on your competitors: you will very easily attract your customers to you. This is why the SEO optimization of its site is essential, as each company wants to seize market shares, represented here by the traffic generated on their website 🕸
SEO is based on 4 pillars: technique, the contents, the Netlinking And theuser experience. For your Webflow site (or any other site 😎) to be well referenced you will have to pay attention to all these elements. You will even have to be flawless on all these elements! There is a bit of work to be done, I'm not hiding it from you...
In this article, I will focus on technique and content, to a lesser extent. If you want to go deeper into content optimization, just go here.
Now that this is in place, let's see how to improve the technical aspect of your blog for your SEO strategy. To do this, there are rules to respect. Including how you present the content of your blog posts.
For each of your items, it is important to have:
Think of this list as a checklist to fill out every time you write a blog post 😉
We will now see how to add these elements to the blog of your Webflow site. In fact, to optimize your SEO, you will need to create fields for the following elements:
Title Tag
Meta Tag
Alt text tag for your images (main or thumbnails)
Open Graph Images
These fields will allow you to easily complete the corresponding information each time you add content to your content management system (CMS). To add these fields, you must therefore create them on Webflow, in your data collection.
Once filled in, these items will automatically be linked to your dynamic pages, optimizing your blog posts for SEO.
If your website is built on Webflow as a CMS, creating optimized content will be easy (you are reassured 😎). It is therefore important to set up a solid foundation for effective use.
A small vocabulary point is in order 📚
One Heading (Hn) is an HTML element used to structure the content of a web page. There are several levels of headings (H1, H2, H3, etc.). Each has a decreasing importance for the content of the page. Headings are important for SEO because they allow search engines to understand the structure and importance of different content on a page.
THEAlt-text (or alternative text) is an HTML attribute that allows you to describe an image for users who cannot see the image (for example in case of a slow Internet connection or the use of a screen reader). Alt-text is important for SEO because it helps search engines understand image content and can improve the relevance of a page for certain keywords. It is also useful for users who are visually impaired or who use a screen reader to navigate the web.
Not easy (or even impossible) to optimize your content yourself, by trial and error, without a tool to be helped 😭... You can save time and get (much) better results by offering yourself the services of a writing assistance tool.
At Elias, we recommend using the tool...
Dokey ! This tool will allow you to know which keywords to position yourself on for a query, will help you write a Meta title And a Meta description, will count the number of times you use strategic keywords for you and give you a score. You will also be able to have an overview of the questions that Internet users ask themselves as well as the ranking and ratings of your competitors.
As you will have understood, it is a very complete tool! By using it, you can easily get content that is optimized for SEO. If you write seriously, you will have to go up significantly in the rankings... And why not be number 1 when it comes to your target's requests! It's still the end goal 😜
If you follow these best practices, you will already have a good basis for success in your SEO strategy !
However, I advise you to keep in mind that SEO is a long-term job... Get ready to work! And devouring items like this 🤓
I am sharing one that may (strongly) interest you: here are 12 tips to improve the SEO of your Webflow site 🎉
.jpeg)