You are a freelancer and you want to sign new customers. So far so good. But how do you stand out from your competitors? Why would this prospect choose you and not another?
Because it is YOU. 💥
To arrive at this answer, you must have shown him your worth. How? By developing your Personal branding !
That's the whole point of this article: we'll see how to develop your personal branding thanks to a Webflow site created in your image.
Personal branding is a strategy that aims to promote and develop its image to make it a brand. We also talk about “personal marketing” or “personal brand creation.” So, the idea is to market yourself to sell what you have for sale. Interesting for a freelancer isn't it? 😇
Thanks to personal branding, that is to say thanks to the creation and development of your personal brand, you will be able to stand out from your competitors, position yourself, increase your prices and convince more.
You can invest in social networks and also create your website. This website will ensure your online presence, you will be credible when a prospect types your name into a search engine. You will control your image from A to Z on your website: it will be your window! You will be able to show your work, your expertise, your achievements, your offers and your person.
We are going to focus on creating your website... on Webflow! Why Webflow? Because this tool is full of functionalities that allow you to create a site with a Wow effect, totally tailoring, with good SEO performance and without writing a single line of code !
Are we going?! 🚀
Before detailing this first point, I start by making a small clarification: any production has two dimensions: melts And the shape. This first step consists in working on the background. You are going to ask yourself several questions to define your brand identity. That is the purpose of this paragraph 😊
Let's go! 💥
MVBDoes that mean anything to you? In fact, it is a concept derived from the MVP (Minimal Viable Product) which is a minimal version of a product that a company wants to bring to market. In short, it is the minimum that is used to move forward.
With the MVB, we apply this principle to our brand. This tool therefore allows you to release a minimal version of your brand that will serve as a solid base. Later, you can rework it in quick iterations, without having to redefine everything.
So here is the method that allows you to release your MVB (Minimum Viable Brand) as soon as possible 🤩:
According to Simon Sinek, people don't buy what you do but why you do it. Here, you need to think about the purpose of your business: What idea are you fighting against? What situation do you want to change at all costs? It will be your WHY.
Your mission stems from your desire to fight your enemy, from the problem you want to solve.
What are your weapons? Your 3 main strengths? Your battle cry? It will be your WHAT.
What do you suggest? What is your advantage compared to your competitors? What is your main feature? It will be your HOW.
What are your 3 main personality traits from this selection? Differentiate the dominant trait.
Your tone matches How you are going to communicate based on your personality traits. Example: if your first personality trait is seriousness, don't adopt a casual, quirky and humorous tone! 😅
Come on hop, it's time to transcribe the words in visual identity ! You will create your graphic charter with three elements: your logo, your typography and your colors.
In short:
Now that the background is in place, let's move on to the form! You are going to develop your model on Figma. If you agree, we will go on a Site one page 😁 It is the most suitable for promoting your image and your freelance activity.
Put the elements defined above (logo, typeface and colors) aside, you will need them.
But before going headlong into the development of your design, I recommend that you go and look for inspirations : websites, designs, portfolios that you like. Don't forget the 2022 branding trends!
You should also think about sections of your site. Yes, there are also some on a one page site 😉 Here are some examples of sections:
Since a website is nothing without contents, you will have to pay particular attention to your writings. Take care of your presentation, put yourself in the shoes of your target customer and write FOR him. Present your offers in an irresistible way, put all the emphasis on your titles. Attention, no need to write text sandwiches! The shorter the text, the more impactful it is. The Copywriting It's quite an art. A lot of documentation exists on this subject if you want to deepen your ability to convince through writing 🔥
Don't forget to include in your Figma model:
Today, it is easy to learn about a variety of subjects. Webflow No exception to the rule! This no-code tool provides free lessons with free access. These courses are very educational and allow you to learn the tool quickly.
If you are starting from scratch, I recommend that you follow the lesson 404 Crash Course. This course, which is in the form of videos accessible directly on the Webflow site, will give you an overview of the basic functionalities of the tool and will help you build your website.
You can complete your training by:
Pssst 👉 I wrote a complete article about Webflow training. I advise you to go and have a look 👀
Congratulations, you are now operational to develop your site Webflow ! You will have to reproduce your model to the nearest pixel on the platform.
Start by creating a project, changing the body (All pages) tag, setting the text color, background color, text size, and font.
Edit the other “All pages” tags directly on the styleguide page. Then add your assets and organize them in different folders 😇
And it's up to you to play!
If you need a hand or a specific question answered. The Webflow community is here to help you! Webflow community has over 75,000 members. You should also know that there are many support groups all over the web.
But don't worry, the Webflow interface is very intuitive and allows you to easily develop your site.
Other support to build your persona branding: The resume !
Of course, when faced with a website that reflects your image, a CV pales in the face... But it is still a very interesting tool to convey your image. That is why I am offering you a selection of 50 best resume templates on Canva !
With them you will be sure of Make a good impression 😉
By following these tips, maybe one day I will add you to My list of the 5 personalities who have succeeded in their personal branding ... I'll have to rename this article soon! 🤭
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