Elias, Branding Studio, webflow partner

How to add 3D to your Webflow site

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How to add 3D to your Webflow site
January 2023
8
Min

Nothing better than the 3D to make you feel emotions and invite your visitor into your universe. Today I'm showing you how to add 3D visuals to your Webflow site. Your Webflow website is already causing a wow effect, but with 3D it will go to the next level!

Ready? 💥

Introduction to 3D: a new web design trend

What are we talking about in 3D?

When we talk about 3D For a website, we refer to the creation of images or animations in three dimensions in order to offer a more immersive experience to the user. 3D objects can be interactive and can be rotated, zoomed, animated, which makes it possible to offer several views, several levels of understanding of the products or services presented. Finally, to offer this rendering, technologies such as WebGL, Three.js, Babylon.js are used.

A web design trend

Today, the 3D is more than just a tool for creating video games, it has become a powerful tool for the storytelling of a brand. It is a real trend of Web design so much does it seduce visitors... and therefore brands 😎

Integrated into your website, it allows you to create an even more immersive experience. You can recreate the universe of your brand, animate it, and highlight your products and services in a fun way, capturing attention while generating interest.

3D also offers endless possibilities in terms of creativity: the only limit to creation is your imagination!

Webflow: the tool to create unique websites

First step: create your 3D prototype

First of all, you will have to create your 3D prototype. This will help you create your final version 😎 To achieve this, you can follow these different steps:

  1. Define the objectives and functionalities of the prototype : before starting, you determine your goals! 💪 Also, think about the features you want to include in your prototype. This may include animations, user interactions...
  2. Choosing a 3D creation software : there are many different 3D creation tools available, such as Blender, Cinema 4D, SketchUp, 3D Studio Max... Choose the one that best fits your needs in terms of cost, functionality, and skill level. Further, I help you choose between Spine, Blender and Cinema 4D 👏
  3. Create 3D models : use 3D creation software to design and create 3D models (that's what we're here for after all 😛) Make sure the models are accurate and detailed.
  4. Add animations and interactions : in this way you give life to your prototype. Animations can include movements, rotations, zooms... Interactions can include buttons, sliders, drop down menus...
  5. Test the prototype: Test your prototype to make sure it works properly and meets your goals. At this point, changes will probably be necessary 🤷🏻 ‍ ♀️
  6. Share the prototype : aim to get feedback! You can gather some from end users, development teams, customers...
  7. Improve and finalize: final step! 💎

Of course, creating a 3D prototype is a process that can be complex, even very complex. You'll need 3D modeling, animation, and development skills to do it right 🤓

Choosing your creation tool: the Spline tool vs Cinema 4D vs Blender

If you're familiar with these names, you've just read them 🤪 Spline, Cinema 4D and Blender are different 3D creation tools that can be used to create 3D animations, models, and designs. Let's see the particularities of each 👇

Spline

It is a 3D modeling tool specially designed for creating curved shapes and lines. It is recommended for modeling characters and simple models.

Cinema 4D

It is a professional 3D modeling tool designed for artists and designers. It offers a comprehensive range of features for modeling, animating, animating, rendering, and creating 3D graphics. As its little name suggests, it is well suited to the film industry 📽 You can create animated films and visual effects there.

Blender

It is an open-source software for 3D creation. It offers advanced features for modeling, animating, rendering, and creating 3D graphics. It is often used by freelance artists and small businesses to create low-budget 3D projects. Your option, if you recognize yourself! 🙌

To put it simply:

If you need to create simple curved shapes 👉 Spline

. If you need to create top-quality professional projects 👉 Cinema 4D

If you are on a limited budget 👉 Blender

Animating your 3D creation: from Adobe After Effect to Webflow

Once you have your 3D creation, you will probably want to animate it 😉 To do so, go to Adobe After Effect. I'm not going to focus on creating animation as such, because that could be the subject of a dedicated article, but we'll see how to go from animating in After Effect to integrating it on your site. Webflow. In fact, you will need to export your animation to Lottie format to integrate it directly into Webflow!

Our top 3 sites that use 3D

http://hki.paris/home

https://moment-zero.com/

https://www.oeufkicetou.fr/

Bonus: wow effect

I can't wait to add you to 4th place in my previous ranking! 😇 You know what you have to do...

But before you start adding 3D, I suggest you consult this article on the wow effect of a Webflow site. You will put all the chances on your side to take the breath of visitors to your site! 🤩

Elias, Branding Studio, webflow partner

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