This French start-up, which is developing an innovative mobile application, aims to improve the well-being and mental health of young people aged 10 to 25. Scheduled to be launched on September 12, 2024, this free application is positioned as a modern solution to the growing challenges faced by today's youth.
We realize that many young people do not find themselves fulfilled, and that they feel that they cannot rely on the adult world to help them. The phenomenon has been increasing since Covid. Everyone is concerned, all social classes are impacted. When talking to young people, many recognize that they are not feeling well. The phenomenon is much more widespread than one might think. The health system is unable to keep up with the demand. Hence short-term answers that often only postpone the problem. Like adults in the business world, young people in school are exposed to psychosocial risk factors, the majority of which concern the relational field, by excess or by deficiency. But taboos are jumping, even among adults, who now recognize that they have a lot of difficulties with their children, and that they don't know how to deal with them.
Our agency had the pleasure of supporting Lyynk in the strategic positioning of its brand. In close collaboration with the Lyynk team, we have developed a brand identity that perfectly reflects their mission to improve the well-being of young people through a mobile application. We worked on developing a powerful storytelling, highlighting the safe and caring aspect of the application, while underlining its innovative nature in the field of mental health. Our approach has positioned Lyynk as a trusted solution, recommended by healthcare professionals, while remaining attractive to its target audience of young users and their trusted adults.
The application offers young users a set of tools adapted to better know themselves and assess their well-being. These features are designed to build self-esteem and emotional resilience.
Lyynk focuses on improving communication between young people and their trusted adults, creating a safe and interactive space to share concerns.
The application offers educational content and personalized advice to support young people and adults in strengthening their relationships.
Beyond the application, Lyynk has created a corporate foundation that aims to:
With its launch scheduled for September 2024, Lyynk aims to become an essential tool for improving the well-being of young people and strengthening intergenerational ties. The start-up is committed to collaborating with local authorities and businesses to promote young people who are growing well.
We wish Miel, Guirchaume and Claire all the success they deserve. Thank you for your trust.
