Webflow has become a tool in less than 10 years Web creation recognized by startups, SMEs and sometimes even by large companies. Today, no less than 1% of existing sites around the world were created on Webflow. This software is differentiated by The “webdesign” and “no code” approach put forward.
But what is it really like?
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All businesses have their own website. In the digital age, This represents their new window. The place where anyone can easily get information about your Activities, your Products, go back in contact With you.
This Can Go Even Further, Some Applications Have Developed More complex functionalities. There are sites allowing the purchase of items, others with user space allowing you toAccess specific content. In shorts.. Whoever you are, it is essential to Put your site online.
And the goals can be diverse. At Elias, our customers most often need to increase their conversion rate by boosting their brand image. This may take the form of clicking to A specific module, verse The contact form, Or even the simple fact of being called back.
This is often an integral part Of the customer acquisition strategy. The traffic brought in is filtered in order to be able to be able to make way for qualified users, who will carry out A specific action.
It is really at this moment that Webflow intervened. In fact, The Webflow Promise is to be a tool dedicated to web designers. The idea is to be able to easily create any design. Even if you will be able to start from a template, many webflow pages start from a blank sheet of paper.
At Elias, our web designers are not restricted to certain functionalities or designs. The Beauty of Webflow Is just knowing that any design is implementable On this tool.
This allows Webflow to differentiate itself from all its competitors Wix, Wordpress, Shopify etc. All these no-code creation tools usually ask their users to choose a theme or template At the beginning of the development of their site.
This limits the site's branding potential, which will be limited at times. For example, a layout or a specific element will be difficult to implement if it is not included from the beginning in the chosen theme.
Today, It is important to have a website, However, it should be borne in mind that this is no longer a differentiating factor. Indeed, all your competitors also have a website, so it is important to take care to integrate a unique web design, in your image.
At Elias, We Talk In depth of the brand image of our customers. Our “brief design” stage allows us to better understand the expectations, the target, the inspirations, the reason for being, the company's culture. It Allows Us To Create Something unique Even If It Means Sometimes Offering to the User An immersive experience.
Because the only advantage is not being able to create a beautiful design. In this case it would not be enough to rely on Webflow, but really to hire a team of front-end developers. This is the only way to get an even better site (at all levels: loading time, animations, SEO etc.).
The problem with a front-end team is that it's very expensive. In fact, we have Make a comparison between a junior and a senior profile.
Indeed, this type of development Is reserved for the largest companies (or to those who bet everything on their brand online). Most companies use an external service provider to provide this type of online services.
Agencies working on Webflow have a definite advantage: They develop quickly. It is estimated that the Webflow interface allows a developer to earn on average 4X More Time for creating a website (rather than writing each line of code by hand).
Who says time says money: Webflow agencies therefore make it possible to offer pricing that is lower than the traditional prices on the market (For an often better result). Here is a comparison different types of Webflow providers.
We Were Talking in the Previous Paragraph Of the Webflow interface That saves a lot of time for a developer. This interface goes much further, it is intended for (almost) all profiles: Whether you are Front-end development expert with more than 10 years of experience, or just A Young Entrepreneur Who Spent a Few Hours on Wix. In both cases, you will be able to take control of Webflow.
The latter have succeeded in democratizing many terms from dev jargon by offering: An Interface Divided Into Different Modules. On the left we have all the parameters and elements of the site (also presented in the form of a tree). On the right we have the different settings for each element, You Can Play on the Style of Each of Its Elements. Above, we can have an overview of our site on phone, tablet, big screen...
At Elias, we believe that you need to know The Basics and Rules of Web Development To build A site on Webflow from A to Z. On the other hand, we recognize that the tool (once the database is created) is very easy to use. We encourage our customers to dig into the tool and To be trained to handle of the latter (in addition to our initial training offered at the end of each project). After only a few days they will be able to To feed it by themselves, To add news pages/sections, of Edit multiple items. They Will Have a Real Autonomy and will be able to easily “play” with their brand new site.
It is therefore logical that many startups and VSEs make the choice. To Turn to Webflow. They need to develop a unique, visually important site (in order to boost their conversion rate). These startups often have to carry out this project in A Time Limit and therefore often have a very tight budget (Webflow's pricing is around $16/month). Moreover, as their business model is constantly evolving, They are likely to change this website rapidly. They can't afford to spend money on the site again and prefer to do it by themselves.
You Are Not Yet Convinced By Webflow ? The editorial team listed The top 5 tools for creating a website.
Not sure where to start? Indeed, the construction of a site is complex and requires the application of well-defined processes: Here are the ones we use At Elias.
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