Elias, Branding Studio, webflow partner

Why and how to migrate your WordPress site to Webflow?

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Why and how to migrate your WordPress site to Webflow?
March 2023
7
Min

Your WordPress site was your pride. Yes but lo and behold, you have heard about Webflow. And everything has changed! ⚡️

The honeymoon is over 🍯

Webflow is a major competitor to WordPress. By using this CMS, your website will be able to stand out from the crowd, have excellent SEO performance and elicit a “wow” effect on your users. Let's face it, this is less the case for WordPress...

So are we taking the plunge? Bye bye WordPress and hello Webflow? 👋

No hasty answer 😉 Let's see in detail why and how you can migrate your WordPress site to Webflow.

Two powerful and easy to use CMS

Wordpress overview

WordPress is the Content Management System (CMS) the best known, the global reference for the creation of websites. WordPress is well liked by search engines: your site can be properly referenced, but you will be limited in terms of design. Getting started with WordPress is easy, its use is relatively pleasant in terms of ergonomics. If your site has many features, WordPress will not be very suitable because you will have to add dozens and dozens of plugins to your site. This will considerably increase the loading time of your website (very bad for its SEO 😥) and may create errors because some plugins do not work together...

Webflow overview

Webflow is the best web design tool in terms of performances ! Webflow sites offer excellent performance from an SEO and design point of view. Not only will you have a tailor-made site with a pixel-perfect design, but he will extremely fast. You won't need to add plugins, select a theme, or provide maintenance for your site. Another essential point: it is a no-code tool, which means that you can design your website without writing a single line of code. Note, however, that having a Webflow site will cost you more than a WordPress 🤭

Why create your site with Webflow?

Webflow vs WordPress: the match

SEO performances

Webflow offers a high level of SEO performance with extremely fast sites.

WordPress offers levels of SEO performance that can be extremely high if well optimized.

The design

Webflow provides a tailor-made design down to the pixel.

WordPress offers customizable templates within a certain limit.

The functionalities

Webflow requires knowledge of tools to integrate into the site.

WordPress directly offers a large library of plugins available to add to your site.

The animations

Webflow plans a large number of animations and interactions for your site.

WordPress requires you to add an animation plugin to display them on your site.

The maintenance

A Webflow site does not need maintenance.

A WordPress site requires maintenance, a monthly cost is to be expected.

The price

Webflow offers a limited free version.

There are per-site plans and paid account plans.

WordPress is free. These are the domain name, hosting, plugins and premium themes that are chargeable.

How to migrate your WordPress site to Webflow?

Recreate everything using the Webflow Client first guidelines

“I want to migrate my WordPress site to Webflow to have better SEO performance.” I am giving you the same answer as to our customers 👇

Bravo! You can aim for the first page of Google results. A Webflow site is quick and easy to maintain

😯 But:

There are no conversion tools to convert your WordPress site into a Webflow site, you have to recreate everything!

If the migration of your site is done well, you will not lose your referencing.

To help you with your migration project, I recommend that you take a look at Client-First ! It is a set of guidelines and strategies produced by Webflow to help you create Webflow sites. So you can (re) design your site easily without tearing your hair out! 💁♀️

Export your content and import it so as not to lose your SEO

Lose your SEO! What an anxiety 😱 (Good except if the SEO of your site is really... rubbish)

Be aware that redoing your site does not mean losing your SEO, however. With WordPress, you can keep it by automatically exporting multimedia content and articles from your old site. Go to the administration dashboard, then to Tools > Export in the left menu.

Arrived on Webflow, all you have to do is import your content in CSV. And presto, that's it! Your site maintains its SEO.

Attention, all this should not discourage you... because by choosing Webflow for your site you are making the right choice! 👏

Bonus: The Rebranding Guide

Ready to take the plunge? Above, I warned you that you had to recreate everything to migrate your WordPress site to Webflow. It's time to take the opportunity to go back to the design of your site! 🔥 If you want to know more about rebranding, I share This guide 😇

Who is going to be super proud of their new site??

Elias, Branding Studio, webflow partner

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Brand Experience
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