This technique has revolutionized many fields, and the Branding is no exception. Mainly in cinema and video games, 3D is now a key technique in creating dynamic and immersive visual identities for businesses. In this article, we'll explore how 3D has integrated into the world of branding, its benefits, and the impact of new technologies like the FOOH trend and platforms like Spline.
In branding, this method came about as a way to make visual concepts more interactive and impactful. Thanks to the evolution of technologies and the reduction of production costs, it is now accessible to brands, allowing them to design logos, animations and virtual products that adapt perfectly to the expectations of modern consumers.
The arrival of this technique in branding The integration of 3D into branding has begun to emerge with the rise of interactive content and immersive campaigns. Brands were looking to innovate in the way they communicated with their audience. With the evolution of graphic tools and animation methods, 3D has allowed companies to offer more engaging visual moments, beyond traditional photos or videos.
As part of the rebranding of Pipole, we created several assets from scratch that we developed with several textures. This made it possible to reinforce the emotional strength of the logo and more particularly of this mascot.
By choosing the name “Bigbuddy” for our customers, we knew we could have the inflated illustration style that gives a certain fresh and modern dimension to the brand. Beyond this choice, the interest was to be in perfect coherence between positioning and brand identity
Ownership by brands major brands quickly perceived the potential of the 3 dimension to reinvent their visual identity. Various industries, ranging from fashion to electronics, have integrated 3-dimensional assets to modernize their branding. For example, some businesses use animated perspective logos in their ads or on their websites, while others have created Assets interactive for their products, allowing users to view them from different angles.
Flexibility : Unlike a product photoshoot, which requires production in a 3D studio with physical elements, 3 dimensions makes it possible to model and animate virtual objects in any environment. This reduces production costs and offers great flexibility.
Product animations : 3 dimensions give the possibility of imagining product animations that make them more lively and dynamic. For example, instead of simply showing a photo of a product, a brand can offer a 3D animation that shows all of its features interactively.
Creation of assets in 3 dimensions : Brands can have illustrations or assets to transport the viewer into unique worlds. These elements make it possible to create original and immersive campaigns that capture the attention of the public.
With the evolution of digital tools, the 3D is about to become a must in artistic creation and design. Actors like Spline and Omi go a long way in making this technology accessible to a wider audience, even to non-design experts. These platforms offer a fun approach to 3D, allowing everyone to easily immerse themselves in this creative world without the need for advanced skills.
There is Spline which is an online platform that makes it possible to model interactive 3D elements for the web. Its intuitive interface makes 3D creation as easy as drawing on a piece of paper. The idea behind Spline is to allow everyone, from designers to content creators, to easily integrate 3D elements into websites or applications, making online experiences more immersive and engaging. By offering fun and easy-to-use tools, Spline encourages people to take ownership of 3D in a fun way, by exploring its multiple creative possibilities.
Omi, for its part, stands out for its ability to make 3D even more interactive. Thanks to virtual reality (VR) and augmented reality (AR) functionalities, Omi offers an immersive approach, allowing users to visualize and manipulate 3D objects in real or virtual environments.
The objective of these two actors is clear: to make this technique more accessible, fun and interactive. By facilitating the use of this technology, Spline and Omi allow brands, designers, and creators to launch into 3D with an intuitive approach, while creating engaging and immersive experiences for their audience. This technique is no longer reserved for experts: now, thanks to these platforms, everyone can appropriate this technology and enrich their projects.
FOOH (Future Out-Of-Home) Trend 3D has also found its way into outdoor advertising with the trend FOOH (Future Out-Of-Home), which refers to new forms of interactive and immersive digital signage. Brands use giant LED screens to project realistic 3D animations that interact with viewers in public places. These spectacular advertising experiences make it possible to make a lasting impression and increase public engagement with the brand.
Brands like Nike and Balenciaga have used FOOH to model memorable campaigns, placing their products in life-size virtual environments, visible in city centers or stadiums. These campaigns take advantage of the impact of 3D to generate buzz around their products.
3D is much more than a trend in branding. It allows brands to distinguish themselves by creating modern, immersive and engaging visual identities. With accessible platforms like Spline or motion design software such as Cinema 4D, businesses can now integrate 3D into their communication strategy to model memorable experiences for their audience.
The Studio Elias (3D Studio) uses these technologies in its projects to design custom 3D elements, adapted to your needs and the image of your brand. Thanks to the flexibility and creative potential that 3D offers, it is now possible to build worlds that captivate attention, while strengthening brand identity. Take a moment to discuss this with the team.
