“You have to publish on Linkedin!” So that this wise advice no longer irritates you and that writing a post amuses you as much as it seduces your audience, you are in the right place 📍 Thanks to this guide, you will learn to Writing compelling posts using copywriting.
Ready to read copywriter secrets? 🤫
👉 Let's lay the foundations: Copywriting is the art of writing advertising content to promote a business, product, or service. The aim of copywriting is to attract the attention of potential customers, to arouse their interest and to encourage them to take action (for example by buying a product or by subscribing to a newsletter).
Copywriting differs from traditional writing by its persuasive and commercial nature 👀
It can take various forms, such as advertisements, advertisements, product descriptions, marketing emails, landing pages, etc. The copywriter must be able to highlight the strengths of a company or product in a convincing way, while respecting basic writing rules.
Hope you like numbers because it's statistical minute! In France, in 2022, LinkedIn counts 25 million members, 500,000 businesses are present on the network and there is 875 million of members all over the world. That's a huge audience, right? 😅
As a result, communicating with LinkedIn can be very beneficial for a company or a professional! It is a great opportunity to become known, establish commercial relationships and improve your online visibility.
Let's see some of the advantages of this network together 🔎
This network allows you to build relationships with incredible people
This network allows you to create a community around your projects
This network allows you to make your activity and your person visible.
This network allows you to share and learn for free
This network allows you to better understand your prospects and the competition.
This network allows you to get to know your customers better.
This network allows you to prospect and recruit effectively.
Finally, I would add that you have nothing to lose by starting out on this network! If your post flops very few people will see it... Thanks the algorithm ❤️
Shall we throw ourselves in the water? 🏊🏻 ♂️
Communicating on Linkedin is good. Convincing in this way is better. ✨
Before you write a single word, Think about your readers. Who are they? Because you see, unless you write in your personal diary, you don't write for yourself 😝
Any communication strategy starts with the study of its target. By identifying your target audience, you can adapt your messages accordingly, and reach your target right at the heart! ❤️
People go to Linkedin to be inspired, informed, educated and entertained.
They're not coming to read ads! I think they see enough 😉 Ni to read your latest story. Assume that people don't care about your life, what they care about is what you can do for them. Admittedly, this is a slightly radical vision that needs to be nuanced, but it will help you write content that is relevant to your audience... 👌
Here are some types of content that elicit reactions from readers on the platform:
You now have a few ways to create good content for your audience on LinkedIn. Good content is one that interests your readers, makes them react and establishes your credibility.
To succeed in this clever mix, here are a few more tips 😉:
Convincing in writing requires construction credibility and a sense of proximity with your audience (among others). Being recognizable is what you should look for. If you are not using the services of a copywriter, there is a principle that you should know.
Think about how you talk in life. You adapt your register to your interlocutor so that he listens to you. You know that you will not talk to your little cousin in the same way as to the President of the Republic.
On Linkedin it's the same!
Depending on your target, You need to adapt your tone to be heard. Think about the personality of your persona, the robot portrait of your typical customer, and choose your tone, while respecting your personality. There is no question of transforming yourself into another person, the lack of authenticity always ends up being perceived...
There are copywriting structures that will help you capture the attention of your readers and persuade them to trust you. To know them inside out, I'm redirecting you to this article!
If I have to give you only one piece of advice to improve the copywriting of your LinkedIn posts: just like a rocket taking off, you must go full throttle by giving your maximum in your hook!
Be sure to deliver 80% of your subject in the catchphrase. Why? Because people are over-solicited. You only have a few seconds to hang them up. Think of tabloid headlines to understand what people are attracted to...
You never know what word your sentence will end up with on your Linkedin post?
I have a great tool that I recommend you use 👇
Perfect App !
This extension allows you to preview your post on desktop and mobile! By checking the “track the post” box you can also track the engagement hour by hour and export the data. If you are out of inspiration, the tool also gives you catchphrases for popular posts! ✌🏼
So many advantages! 💯
In the same genre, here is other tools who will help you on Linkedin:
Lusha: to prospect effectively and find the contact details you were missing (telephone, email)
Waalaxy: to automate prospecting by sending targeted connection requests and personalized messages
Textblaze: to save time in your messages and save texts for reuse
Phantombuster: to do precise automatic actions (for example to give a white paper to everyone who commented on your post)
Working on your copywriting will allow you to be convincing to your audience. But if you want to become a platform star, it may not be enough 😉 Develop your personal branding will increase your credibility. And who says increased credibility, says increased persuasiveness!
Copywriting and personal branding therefore complement each other 😎 And that's what we're going to explore in this article!
See you soon! 👋
