Rebranding is more than just changing the logo or choosing new colors. It's a complete transformation that should reflect the vision, values, and ambitions of your business. And all this is based on a crucial starting point: a clear, precise and well-thought-out quotation, capable of giving life to a brand identity strong and consistent.
At Studio Elias, we strongly believe that successful rebranding is not limited to aesthetics. It's a strategic process that starts with a thorough understanding of who you are and what sets you apart in the marketplace. In other words, it's about creating an image that perfectly embodies who you are and what you represent.
So how do you recognize a serious quote that will really help you reach your goals? Spoiler: there's much more than a logo in the equation. Trust an expert agency and discover in this article everything that makes a difference! 🚀
Without a clear plan, you may get lost along the way. This is why a solid methodology is essential for a rebranding that leaves nothing to chance.
Each agency has its own method, and this is no coincidence. At Studio Elias, we have our Golden Circle, inspired by Simon Sinek, who guides each project. The idea is simple: we start by answering the why — the raison d'être of your brand —, then at how, before moving on to What.
This approach ensures that your rebranding is based on a solid and consistent foundation, aligned with your values and goals. If an agency offers you to “just redo a logo” without asking yourself these questions, run away!
Good rebranding is not just about design, it's also about introspection and analysis. Here's what a serious quote should include:
Because a rebranding without methodology may not last very long. A clear method ensures that each step of the process is aligned with your overall strategy, for a result that is both beautiful, functional, and impactful.
A brandbook is much more than just a document that can be sent by email or printed to look good. It's the A true identity guide for your brand, a strategic tool that ensures that every element of your interaction is aligned and consistent. In other words, it should never “gather dust” but be the indispensable companion for all your marketing actions.
A good brandbook is a compass for your brand. It is not limited to a logo and three colors, but encompasses everything that makes up your identity, from your tone of voice to your projections on various communication media. It should be lively, practical and inspiring, designed to be used, not forgotten. It is an important tool to ensure the consistency and effectiveness of your marketing strategy.
A well-thought-out brandbook is much more than a static document: it is a real roadmap for giving your brand its full potential. 🎯
At Studio Elias, we had the pleasure of creating the brandbook of BigBuddy, a brand that is redefining financial education. Their brandbook includes everything: catchphrases that capture their family tone, custom illustrations, and clear motion design rules. You can also discover a preview in our showreel available on our site.
A comprehensive brandbook is the guarantee of a strong, coherent brand that is ready to shine on all fronts. And if you want yours, we are here to create it with you. 😉
Rebranding is not just a question of design or an isolated strategy. It is a harmony between all the elements that make up your brand. And to succeed in this transformation, two words are essential: coherence and consistency.
A successful rebranding is a brand where everything fits together perfectly, from the logo to the communication strategy. Each item should tell the same story and reflect the same vision.
Why is it crucial? Imagine a puzzle where each piece comes from a different game. You get a happy mess, but certainly not a clear and impactful image. This is exactly what happens when you entrust your rebranding to several providers who do not communicate with each other.
You can have the most beautiful logo and an incredibly stylish visual identity, but if the deployment is unsuccessful, everything falls apart. Consistency is the art of maintaining the same quality and the same message, regardless of the channel or medium used.
Consistency creates credibility, and consistency builds that credibility at every point of contact with your customers. Together, these two pillars ensure that your brand shines and stays memorable no matter where it's expressed.
Ah, the big question: how much does it cost to rebrand your brand? If you're hoping for a simple answer, sorry to disappoint you, because rebranding is not a standardized expense. It is an investment that can transform your business, strengthen your reputation and permanently seduce your customers. But be careful, everything depends on the extent of your ambitions, the quality sought and the expected results.
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To give you an idea, here are the main price ranges according to the type of project and business:
Advice: If the quote is similar to the price of a hamburger menu, go your own way. Your brand deserves much more than a “hasty” rebrand.
At Studio Elias, we know that not all companies have the budget of a multinational company, but that should not prevent them from accessing quality rebranding. That is why we have developed a Pirate approach, combining efficiency and excellence, to offer the best quality/price ratio:
With this approach, we offer solutions adapted to both ambitious startups and established companies seeking to modernize their image.
A rebranding is not an expense, it is a real growth driver for your business. A strong and consistent brand identity can:
Nothing better than concrete examples to illustrate the impact of a successful rebranding. Here are three brands that have been able to transform their identity to better meet their ambitions and their market. Get inspired!
Deezer has been able to modernize its visual identity to strengthen its position as a key player in music streaming.
The result? A brand that breathes music and that immediately captures the attention of its audience.
With its rebranding, Decathlon has bet on clarity and proximity to better reflect its DNA: to make sport accessible to all.
This transformation allowed Decathlon to strengthen itself as a leader while remaining faithful to its initial mission.
At Studio Elias, we supported Fuga in its rebranding, by completely rethinking their visual identity to embody their values: innovation, reliability and modernity.
Discover the project on our site: Fuga - Studio Elias.
These examples show that a successful rebrand can transform the perception of a brand and propel it to new heights. Ready to write the next success story with Studio Elias? 😉
A rebrand is much more than a simple visual facelift. It is a strategic transformation that reflects your ambitions, engages your customers, and reinforces your market positioning. But to succeed, everything starts with a well-thought-out quote: a clear methodology, a comprehensive brandbook, and flawless consistency at each stage.
At Studio Elias, we don't just design, we tell the story of your brand with a tailor-made approach and creative solutions. So, ready to transform your identity to truly reflect your vision?
📩 Contact us today to discuss your rebranding project and request a quote. Together, let's make your brand shine like never before. 🚀
