Let's assume that you need a logo for your business. To create it and have a professional look, several options are available to you: entrust your creation to a freelance graphic designer or an agency. But how do you make the right choice? How much does a logo (really) cost?
In this article, I draw the calculator 🤳🏼
Let me give you the answer in a few words: to save money while having a professional look ! Finally... it all depends on the work of the person you recruited 😁 Before starting the mission, you have little assurance of the quality of the final logo. This is the reason why I advise you to pay particular attention to the recruitment of your freelance graphic designer.
Matchmaking platforms, type Malt, La Crème de la Crème, professional networks such as Linkedin, or even good old word of mouth are good tools to find your rare pearl! The Portfolio of a freelancer will give you valuable information on the quality of the work done by this or that graphic designer. Generally, his price depends on his experience. A junior graphic designer will cost you less than a senior one. However, by hiring a junior with a portfolio with a few good projects, you can have a pleasant surprise by benefiting from a quality of work that exceeds its cost.
A logo is an essential component of a brand, but it is not enough. 🤭
In fact, it is part of a larger visual identity. This identity is the “look” of your brand: it must be unique, coherent and available on all your communication media. In this context, we are not only creating a logo, we are creating a brand universe. Therefore, a logo design project goes beyond creating a simple logo. The graphic designer creates a graphic charter that contains the brand's graphic design rules, namely the logo, the fonts and the color palette.
Other elements can of course be added to it according to your needs. You may also want a brand platform, which is a document that summarizes the key messages to be conveyed.
If you want to dig deeper into the subject of brand platforms, click here!
According to their experience, freelance graphic designers charge fluctuating rates between 250€ and 2500€.
👉 At this price, you will generally have a logo and a more or less complete graphic charter: it all depends on what has been negotiated. This is a good option if you have a good understanding of the design process for evaluating work and have more time than money to invest.
In principle, by entrusting the creation of your logo to an agency, you will benefit from quality in terms of rendering and service. You will be accompanied and taken care of from the beginning of the mission, until its end - or even beyond ✨. Of course, again, it depends on your choice of agency 😏 In any case, unlike a freelancer, in an agency you will have a multidisciplinary and experienced team who will work on the creation of your logo.
It is not an easy task! To find your agency, you can rely on His fame (prices go with 😱), at its e-reputation, or at His portfolio. By doing research on search engines, on social networks, in “real life” or with companies whose branding you like, you will be able to find the rare pearl and discuss your project 💬
Design agencies offer a logo creation service ranging from From 2000€ and 30,000€.
Logo creation can include the logo, the graphic charter, the brand platform, the brand book... Everything is possible 🤭
This option is for you, if you have a budget and want a complete branding service that truly reflects your image. If that's your case, we're here (hello Elias) 👋
Promised, the bill will be less than €30,000 😂
For the pleasure of the eyes, I leave you with a few logo creation projects carried out by Lord, another great branding agency:
Good now if you have a zero budget for the creation of your logo, I am redirecting you to this article 😉
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