Giving new life to your brand means sending a strong signal to your customers and to your market. It is an opportunity to redefine who you are, to make an impression and to align your image with your ambitions. But behind every transformation lies a big question: How much is it going to cost?
This article is written by Studio Elias, a branding agency, certified Webflow partner. We rethink our customers' brands in 3 steps: Positioning, Visual Identity, Showcase Site. Contact us to discover our packages and get a quote
Whether you're hesitating between a freelancer or an agency, or looking to understand what's behind the numbers, this article takes you through the various options, steps, and rates. And because at Studio Elias, our objective is to combine transparency and creativity, we explain to you how we adapt our offers to your needs to support you.
Imagine that your brand is a person. Its logo, colors, typography, and communication tone are its clothing, attitude, and voice. Now ask yourself the question: does your business still reflect the image you want? If the answer is “not really,” it might be time to go through the rebranding box.
Investing in rebranding is much more than simply changing your logo or refreshing your visuals. It is an opportunity to lay a solid foundation to reposition your business in the market, capture the attention of new customers and win back those who might have forgotten you. In short, it's the kind of investment that can transform your business from head to toe.
We're not going to lie to each other: rebranding can be expensive. But it all depends on your expectations. If your logo dates from a time when Nokias were still clamshell, a graphic refresh may be enough. We adjust a few colors, we modernize the fonts, and presto, let's go again! But be careful, this type of facelift has its limits.
One complete rebranding, on the other hand, it is something else. We're reviewing everything: strategic positioning, visual identity, tone of voice, customer experience... This is the option to choose if you want to align your brand with new goals, attack a new market, or simply stand out in a world in which the competition never sleeps.
Rebranding is like redecorating your home before selling it: it requires effort, but it can multiply your perceived value. A well-thought-out brand attracts customers, builds loyalty and builds lasting trust. So yes, it's a cost, but think of it as a critical step for the future of your business.
And if you're wondering how to avoid getting lost in this creative jungle, don't worry: at Studio Elias, we know exactly how to transform your ideas into a branding that will turn heads (and take your brand to the next level) . 😉
When it comes to rebranding, choosing the right partner is already taking a big step towards success. But then, is it better to contact a freelance or to a agency ? Spoiler: it all depends on your requirements, your resources and your ambition. Let's decipher all that.
If your resources are limited, freelancing can be a good place to start. Serious and competent, some freelancers offer rates starting around €1,500 for a redesign of the graphic charter. But be careful, graphic redesign alone is not always enough. If you also need a brand strategy or a complete repositioning, it will often be necessary to call on another expert, doubling (or even tripling) the addition.
For more complex projects, experienced freelancers can offer services between 5,000 and 20,000 euros, according to the specifications. This is still an interesting option if you are ready to coordinate several providers and play the conductor. But let's be honest: juggling strategy, design, and deployment can quickly become a headache.
When you work with an agency, you benefit from comprehensive and integrated expertise. No need to recruit left and right, the agency takes care of everything: strategy, visual identity, digital deployment, and much more. All of this, with a consistency that makes the difference.
Agency rates generally start around €5,000 for the most competitive and can go up to €30,000 to €50,000 for high-end agencies. If you are a large company with very specific needs, such as an international deployment, the amounts allocated can reach several hundreds of thousands of euros.
Chez Studio Elias, we combine the best of both worlds:
So, ready to transform your brand without tearing your hair out?
Before drawing a logo or choosing a color, one crucial question must be answered: Who are you and where do you want to go?
Strategy is the stage where we take the time to define:
At Studio Elias, this step also includes the Naming, the Copywriting and the writing of a overt for an authentic and striking brand.
Estimated price: 3,000 to 10,000 euros, depending on the scope of work.
Let's move on to the fun part: the visual identity. This is where we create everything that will get your brand recognized at a glance:
Every detail is designed to ensure perfect harmony across all of your supports. Estimated price: 2,000 to 20,000 euros, depending on the complexity of the project and the reputation of the designer.
A beautiful identity is not enough if it is not well deployed. This is where the user experience (UX/UI) comes into its own:
At Studio Elias, we are a certified partner Webflow, and that makes all the difference.
Estimated cost: 5,000 to 25,000 euros, depending on the functionalities required and the size of the site.
Because rebranding is not a one-size-fits-all, at Studio Elias, we have developed a flexible and personalized approach to respond to all situations, from startup projects to the repositioning of large companies. Our philosophy? Adjust our services to your budget while guaranteeing an impeccable result.
Are you starting your business or do you have limited resources? Stay calm, we take care of everything for you. At Studio Elias, we offer packaged offers specially designed for startups and small structures. These formulas include the essentials for effective rebranding:
Ideal for laying the first stones for a brand that hits the mark, without exceeding your budget limits.
Each project is unique, just like your brand. That is why we never offer prefabricated solutions for our customers. Instead, we work with you to create a tailor-made quotation, adjusted to your needs and priorities.
And because we know that you like to be in control, we offer you clear and flexible steps to move forward at your own pace.
Choosing Studio Elias means accessing a team of experts in strategy, design and digital, all at a competitive price. Our mission is to guarantee a coherent and impactful branding, regardless of the budget you want to invest.
So, whether you are a startup looking for visibility or a well-defined company ready to reinvent itself, Studio Elias is there to support you, with flexibility, creativity and a good dose of expertise.
Do you want to transform your brand without blowing your budget? Contact us and let's see together how to create a branding that will make your business shine. ✨
Chez Studio Elias, we have had the pleasure of supporting various companies in their brand transformation. Here are three iconic projects that illustrate our personalized approach and rebranding expertise.
Pipole, an audiovisual production company, wanted a brand image that reflected the creativity and benevolence of their approach. We have:
👉 Learn more: Pipole
Bigbuddy (formerly Cryptotech) wanted a rebranding in line with its educational ambitions. We have:
👉 Learn more: Bigbuddy
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Fuga Family, creator of unique places like Laïa or Francette, sought to strengthen its positioning. We have:
👉 Learn more: Fuga Family
A rebranding is a key investment for the future of your brand. Freelance costs vary from €1,500 to €20,000, depending on the skills required. With an agency like Studio Elias, you benefit from comprehensive support that adapts to your budget.
At Studio Elias, we offer:
Ready to transform your brand? Contact us, and let's create a branding that suits you together. 🚀
