Oh, the slogan. That little bit of phrase that captures the spirit of your business in a flash. Simple? Not really. Behind classics like “Just Do It” by nike or “Because I'm worth it” from L'Oréal, there are hours of reflection. And a bad slogan? It's like mismatched socks: it's noticeable, but not in a good way. Fortunately, we are there to avoid that.
Picture this: you walk into a supermarket, surrounded by products that all scream “Choose me!” What gets your attention first? A powerful advertising slogan. A simple statement that tells a story, evokes an emotion, or solves a problem in the blink of an eye. Yes, a good slogan works like speed-dating: you have three seconds to seduce.
At our Elias branding agency, we know that a good slogan can make a difference. Remember to clearly define the positioning of your brand in advance. And don't rush the creative stage of artistic direction afterwards. Contact us to find out about our offers.
A good advertising slogan is the voiceprint of your brand, the thing that is instantly associated with your business. Like a logo, but with words. Take “Because I'm worth it”: there's no need to even mention the brand, everyone knows it's L'Oréal. In a few words, you set the scene, you establish an identity, and you slip into the collective memory. Not bad for a short sentence, right?
A good slogan is choosing the perfect combination of simplicity, emotion, and relevance. He must:
A powerful slogan is your best ambassador. He speaks for you even when you are not there. So, it's better to give him a voice that carries... and that pleases!
Use a short and impactful slogan. If your sentence sounds like a novel, no one will remember it.
Creating a slogan for your brand with no feel is bland and uninteresting. Make it vibrate, entertain, breathe in, or touch the heart.
Using an advertising slogan that is too similar to that of another brand will never make you stand out. Worse, you risk confusing your customers... and ending up in court.
Your slogan should speak to your audience. An hook for teens will not be the same as for parents or professionals.
If your slogan is a tongue twister, it will quickly be forgotten. Prefer simplicity and fluidity.
A good slogan reflects your products or services. Otherwise, it leaves your customers perplexed.
There's nothing worse than finding out that your great slogan already belongs to another brand. Be sure to drop it off to avoid unpleasant surprises.
If you're targeting an international audience, think bilingual or universal. A slogan that works everywhere broadens your reach.
Customers love brands that seem approachable and authentic. Inject a bit of fun, emotion or personality into your slogan.
What sounds good in your head doesn't always work in the real world. Take the time to test your slogan with your team, customers, or even your aunt.
Creating a catchphrase for your brand is a bit like cooking a perfect recipe: you need the right ingredients, a pinch of creativity, and above all, avoid overdoing it. Here is a step-by-step guide to creating a catchy slogan that will stay in your mind.
Ask yourself this question: What do I mean in three words? Your slogan should reflect the essence of your brand. It's a promise, a mission or a simple idea that speaks to your target audience.
A powerful slogan is often rhythmic, catchy, and easy to repeat. Use techniques like:
A slogan may sound great on paper, but how does it resonate with your audience? Test with your team, customers, or even friends before launching it to get honest feedback.
A good slogan is more than a sentence: it is the imprint of your brand. By playing with words, you can turn a simple idea into a powerful formula that leaves a big impression. Short, emotional, and true to who you are, it reflects your values while capturing attention.
Take the time to refine your slogan. Test, refine it, and keep looking until you find the best one. And if you need a hand, Studio Elias is there to transform your ideas into a memorable signature. 🚀
Book a call with one of our experts to get some advice.
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