Marmeladz is an influencer agency that helps content creators and media to distribute and monetize their videos on social networks. Each month, Marmeladz records 1 billion video views, 25 million subscribers on its social networks, and 20 million page views on its websites. At the end of 2022, the agency undertook a rebranding in collaboration with the LORD agency, in order to strengthen the emotional impact of its brand. This rebranding aimed to create a strong, daring, and engaging brand that attracted both influencers and businesses.
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This influential agency undertook a rebranding at the end of 2022 in order to boost the emotional power of its brand. The objective was simple: to push influencers and businesses to be more committed to Marmeladz.
It was therefore necessary to create a strong, lively, powerful brand. This was the work of the Lord agency: to (re) give life to the soul of Marmeladz, to show it in a stronger, more powerful, bolder way.
Based on the numerous assets provided, our Webflow integrators built the Marmeladz site from A to Z, starting with the static base before adding dynamic animations and a tailor-made responsive design. Some animations required the integration of custom code to ensure an immersive and fluid user experience.
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We worked closely with the Marmeladz and LORD teams to carry out numerous tests and adjustments until the site fully met expectations. Finally, a getting started workshop was organized by Studio Elias to train the Marmeladz teams, thus offering them complete autonomy in the management of their new site.
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Starting with a blank page, they have already built the static base before tackling the site's animations and responsiveness. These animations required the addition of custom code. Our teams were also able to adapt to the specific layout of the model in order to make the experience immersive for the user.
Numerous tests have been carried out with the Marmeladz, Lord, Elias teams.. Until the hands-on workshop organized by the Elias teams to train the Marmeladz teams and offer them maximum autonomy.
The Marmeladz project allowed Studio Elias to once again prove its expertise in Webflow integration and custom development. By creating a site worthy of the powerful rebranding of the brand, we contributed to making Marmeladz even more impacting and engaging in the world of media and influence.
Thanks to the Lord teams for their time, to Marmeladz for their trust.
