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Webflow vs Squarespace: the CMS duel in 2025?

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Webflow vs Squarespace: the CMS duel in 2025?
10/03/2025
15
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You are looking for the optimal tool to create a website in 2025, but you hesitate between Webflow and Squarespace ? Normal! These two platforms each have their strengths and limitations. On the one hand, Squarespace is known for its simplicity and stylish designs. On the other hand, Webflow offers advanced customization and total freedom in layout.

So Which one should you choose for your project? Squarespace offers a turnkey experience tailored to novices that's ideal for newbies and small businesses. Webflow, on the other hand, is a powerful tool for those who want to develop a unique site, with sophisticated features and total control over design and SEO.

In this article, we'll compare Webflow and Squarespace from every angle: ease of use, customization, features, SEO, e-commerce, and price. And above all, we will help you understand the difference between these two platforms to make the right choice.

Hang on, let's go for the match Webflow vs Squarespace ! 🥊 🚀

Squarespace and Webflow: Overview of the platforms

Squarespace, the simple and effective solution

If you're looking to create a website without the hassle, Squarespace is known for being an easy and accessible solution. Squarespace offers an intuitive interface where everything is integrated: elegant templates, e-commerce, blog, and even some SEO features.

The objective? Enabling you to get a Squarespace site online quickly, without having to touch code or worry about layout. It is the ideal tool for entrepreneurs, artists, or small businesses who want a clean and professional site without much effort.

But beware, this simplicity comes at a price: Squarespace's models are limited in terms of customization and complex features can quickly show their limits.

Squarespace interface

Webflow, the ultimate personalization tool

While Squarespace is known for its simplicity, Webflow is the opposite: a advanced platform designed for designers and developers who want a totally personalized site.

With Webflow, you have absolute control over visual layout, design, animations, and even SEO. Unlike Squarespace, which relies on fixed templates, Webflow offers total freedom to customize your website down to the smallest detail.

But who says power also says complexity. Getting started with Webflow is more technical, and you have to be ready to invest a little time to master the tool. However, Webflow offers a huge library of resources (hello, Webflow University ! 🎓).

💡 Do you want a detailed overview of the possibilities offered by Webflow? Consult The ultimate guide to Webflow in 2025.

Webflow interface

Ease of use: Webflow vs Squarespace, which is more accessible?

If you are looking for an intuitive platform to create a website without worrying about technical aspects such as CSS or HTML structure, Squarespace is an ultra-accessible solution. Its fluid interface and ready-to-use templates allow launch a site quickly without special skills. The editor is basic and allows you to edit elements easily, making website creation almost as easy as filling out a Word document.

However, this simplicity has its limits. Customization options are limited and the templates impose a framework that cannot be changed in depth. Squarespace is perfect for those who want a fast and functional site, but it can be frustrating for those who want greater flexibility.

For its part, Webflow is a much more powerful tool, but it requires time to learn. Its elaborate visual editor grants total control over the layout, allowing you to adjust every detail. Unlike Squarespace, Webflow works with a system based on the principles of CSS, which means understanding the hierarchy of elements and their organization.

Webflow allows for much greater customization and gives total freedom to design a custom site. But that technical power can be confusing for a beginner. The interface may seem complex at first and getting started requires a certain amount of time.

The choice between these two platforms therefore depends on needs and expectations. For a site that's quick to set up, Squarespace is still an effective alternative. For a unique, perfectly optimized and fully customizable site, Webflow is the best alternative, provided you accept the learning phase.

Squarespace vs. Webflow

Design and customization: Webflow vs Squarespace, which offers the most possibilities?

If you want create a website quickly With an elegant design, Squarespace provides neat and professional templates that are perfect for portfolios, blogs, and showcase sites. But... and that's where the problem lies: the customization possibilities are limited. You can change text, change a few colors, and move some elements around, but if you dream of a completely unique site, you may quickly feel cramped.

For its part, Webflow offers total freedom. Do you want to personalize your website down to the smallest detail? Add complex animations? Create a tailor-made user experience? Webflow allows you to do everything from pixel perfect design to sophisticated interactions, all without necessarily writing code (even if CSS is your friend here).

💡 And on mobile? Good news: Both no-code tools suggest presentation models that are optimized for mobile. But again, Webflow offers much more granular customization: you can adjust each element independently for a perfect responsive design.

So who's winning?

  • Squarespace is ideal if you want a beautiful and effective site quickly, without worrying about technical details.
  • Webflow is the most efficient choice if you want a totally unique site with an advanced layout and tailor-made animations.

If you like ready-to-use solutions, Squarespace offers well-designed templates. If you want to develop a site that stands out from the crowd, Webflow is clearly your leading alternative. 🚀

SEO: Who is the most efficient on Google?

Having a well-designed website is essential, but if it doesn't appear in the search results, it may go unnoticed. Both Squarespace and Webflow incorporate SEO features, but with very different levels of customization.

Squarespace has built-in SEO tools that cover the basics. It allows you to edit meta tags for titles and descriptions, automatically generates a sitemap and offers clean and editable URLs. These functionalities are sufficient for a site to be well indexed, but they remain limited. It is difficult to go further in technical optimization, and the control over the loading speed is still limited.

Webflow, on the other hand, offers much more advanced control over SEO optimization. The platform generates clean and lightweight code, without superfluous plugins, which improves performance and indexing. It also allows structure the site in an optimal way for Google, to precisely manage meta tags, redirections and to adapt pages to the criteria of Core Web Vitals. The hosting offered by Webflow is fast and secure, which plays a key role in ranking on search engines.

In a long-term SEO strategy, Webflow is a more efficient alternative. It makes it possible to refine each SEO parameter, to optimize the organization of the pages and to improve the speed of display. Squarespace is still a good option for those looking for an easy and automated solution, but it quickly reaches its limits when faced with the requirements of advanced SEO.

To learn more about optimizing a Webflow site, discover our article Why develop your landing page on Webflow in 2025.

Webflow SEO features

E-commerce: Webflow vs Squarespace, which offers the best online store?

If you want to sell online, the right platform can make all the difference between a fluid and efficient store... or a gas factory that scares your customers away. Both Webflow and Squarespace offer online sales capabilities, but with very different approaches.

Squarespace: a turnkey store, ready to use

Squarespace offers an integrated e-commerce solution that's perfect for those who want Start a store without complicating your life.

  • Simple configuration: a few clicks and your store is online.
  • Basic features included: inventory management, secure payments, discount coupons.
  • Templates optimized for online sales: ideal for a store that needs a clean and fast design.

But beware, the options are limited:

  • Little customization on the shopping experience and the layout of the checkout.
  • Less flexibility for advanced integrations and automations.

Verdict: Squarespace is perfect for entrepreneurs and small stores who want a quick and functional solution.

Squarespace store

Webflow: an advanced e-commerce solution for a tailor-made store

If you are looking for an ultra-customizable store, Webflow offers a advanced e-commerce solution that allows you to control every detail of the user experience.

  • Full customization : Webflow allows you to create a completely tailor-made e-commerce site, with a unique layout and interactive animations.
  • SEO optimization and performance : unlike Squarespace, Webflow offers clean and fast code, which is essential for boosting your store on Google.
  • Powerful automations and integrations : possibility to connect Webflow with Zapier, Memberstack and other tools for a dynamic store.

But be careful, setting up requires more work:

  • More complex setup : you have to manually set up certain functionalities such as taxes and payments.
  • Fewer native features than Shopify or woocommerce : if you are looking for an ultra-complete e-commerce CMS, Webflow may require external integrations.
Webflow e-commerce site

Verdict: Squarespace for simplicity, Webflow for personalization

  • Do you want a turnkey, simple and fast merchant website? → Squarespace is made for you.
  • Do you need a fully personalized e-commerce site with a unique design? → Webflow is the optimal choice.

While Squarespace provides an intuitive and effective solution, Webflow offers unparalleled flexibility for those who want a virtual store that stands out from the crowd. 🚀

Price: Squarespace vs Webflow, which is more profitable?

Creating a website is an investment. Whether for a personal project, an online store or a professional platform, the budget plays a key role in choosing the tool. Squarespace and Webflow adopt very different pricing models, influencing not only the final cost but also the flexibility and possibilities of evolution of the site.

Squarespace: all-in-one, simple, and affordable memberships

Squarespace operates on a monthly or annual subscription model that includes hosting, security, templates, and built-in features. This approach offers a frictionless experience: a single bill brings together all the services necessary for the site to function properly.

One of the biggest benefits of Squarespace is its transparent and predictable pricing structure. Unlike other platforms where hidden costs can accumulate, here everything is included in the price displayed.

The cost varies according to the level of functionality you want:

  • Staff (~12-15 €/month): ideal for a simple showcase site, without advanced features.
  • Business (~20-25 €/month): allows access to additional features such as the addition of custom code and certain e-commerce functionalities.
  • Commerce (~30-40 €/month): designed for online stores, with specific tools to manage payments and inventory.

Squarespace focuses on simplicity and ease of use, but that approach also has its drawbacks. Users are forced to stay in the ecosystem and customization options are reduced. It is impossible to host your site elsewhere or to fundamentally change the structure of the code. In addition, there is no free version that allows you to test the platform over a long period of time before committing to a paid subscription.

So, Squarespace is a good option for those looking for an all-in-one solution with no billing surprises. However, for those who have more specific needs and want greater flexibility, it can quickly show its restrictions.

Squarespace pricing

Webflow: pricing that is more flexible, but can quickly climb

Unlike Squarespace, Webflow has a free plan (with a webflow.io subdomain), perfect for testing the tool before upgrading to a paid plan.

  • Full flexibility: you only choose the features you need.
  • A free plan to experiment before investing.
  • Better scalability for complex projects and businesses.

💰 Webflow offers:

  • Free: to test and experiment (but with a webflow.io subdomain).
  • Site Plans: for classic and showcase sites (between ~14-39€/month depending on the functionalities).
  • E-commerce Plans: for online stores, with more flexibility than Squarespace (~29-212€/month).
  • Workspace Plans: for teams and agencies, starting at €19/month.

🛑 The limits of Webflow?

  • It gets more expensive when you add advanced features.
  • Newbies may have a hard time understanding the pricing structure.
Webflow rates

Verdict: Squarespace for simplicity, Webflow for flexibility

  • Are you looking for an all-in-one solution that is simple and affordable? → Squarespace is made for you.
  • Do you want a scalable site with advanced customization options? → Webflow is the best option, despite a potentially higher cost.

In summary: Squarespace offers a more linear and turnkey pricing experience, while Webflow offers total flexibility but can be more expensive in the long run. It's up to you to see what best fits your project! 🚀

Support and community: Who supports you best?

Having a great tool to create a website is good. But when a problem occurs at midnight on a Sunday, it's best to know where to look for help. Both Webflow and Squarespace promote customer support, but with very different approaches.

Squarespace: fast and effective support

If you like to have a team available to answer your questions, Squarespace offers well-established customer service.

  • 24/7 chat and email support (handy in case of technical difficulties).
  • A well-structured help center with detailed guides and tutorials.
  • Fast and effective responses (in general).

🛑 The limits of Squarespace?

  • No phone support.
  • Limited documentation for advanced changes.

Webflow: an ultra-active community and a top Webflow University

If you like to find your own solutions and learn independently, Webflow has one of the best tech communities on the market.

  • Webflow University: ultra-clear video courses to learn at your own pace (and without falling asleep 💡).
  • A huge community of users, with an active forum and support groups.
  • Responsive email support, even if it's not 24/7.
  • Ultra-complete documentation, ideal for those who like to tweak their Webflow site in depth.

🛑 The limits of Webflow?

  • No live chat (unlike Squarespace).
  • It may take a bit longer to get official support responses.
Webflow University

Verdict: a duel between reactivity and autonomy

  • Do you like to have responsive support for classic problems? → Squarespace offers efficient and accessible customer service.
  • Do you prefer to learn and solve problems by yourself? → Webflow has an active community and exceptional educational resources.

💡 Need a Webflow expert to support you? Discover the pros and cons of working with a Webflow agency. 🚀

Conclusion: Webflow vs Squarespace, who should you choose?

After this summit match, one thing is certain: Squarespace and Webflow offer very different solutions, adapted to different needs.

If you're looking for a simple, fast, and all-in-one tool where you can create a website without asking questions about code or structure, then Squarespace is known to be the perfect fit. It is an accessible choice that will be perfect for small entrepreneurs, artists and freelancers who need a hassle-free site.

On the other hand, if you want maximum flexibility, a tailor-made design and total control over your site, Webflow offers endless possibilities. Of course, getting started is more complex, but once mastered, Webflow is the ultimate tool for developing a powerful, optimized and unique site.

So who's winning? 🏆

  • Do you want a site that's beautiful and fast, effortlessly? → Squarespace is made for you.
  • Are you looking for advanced personalization, total control, and optimized SEO? → Webflow is the best option.

Are you still hesitating? If you want a professional Webflow site, optimized for design, performance and SEO, Studio Elias is here to help you. 🚀

The Webflow Pirate Offer: A fast and effective alternative 🚀

If you are looking to redesign your Webflow site without starting from scratch, the Studio Elias Pirate Offer is made for you! 💥 This ultra-effective approach makes it possible to boost your brand image and optimize your online presence in record time.

What is the Pirate Offer?

It's a strategic and creative sprint, designed for businesses that want immediate impact without waiting for months of development. Both Webflow and Squarespace present solutions for creating websites, but Webflow offers greater flexibility and power for those who want real digital transformation.

Concretely, the Pirate Offer takes place in three key stages:

Audit & Challenge of your brand

  • Analysis of your current positioning.
  • Strategic recommendations to improve your image.
  • Definition of areas for improvement in branding and user experience.

Quick redesign of the visual identity

  • Creation of a new graphic style aligned with your vision.
  • Deployment of new visual resources to boost your communication.
  • Adjustment of colors, fonts, images and animations for a more striking result.

Deployment on a new Webflow landing page

  • Design and development of an optimized page with Webflow.
  • Integration of best UX/UI practices for maximum conversion.
  • Fast online, without wasting time on unnecessary technical details.

Hero section overview for our client Shiperise

Why choose the Pirate Offer?

✅ Effective rebranding without redoing your entire site.

✅ A powerful, fast and optimized Webflow site for SEO.

✅ An immediate impact with a results-oriented approach.

✅ Faster and less expensive than a traditional project.

Rebranding & Website for our client Bigbuddy

💡 Need a boost on Webflow? The Pirate Offer is ideal for brands that want a modern and impactful site without waiting for months. Contact Studio Elias to find out more! 👇🏻

Elias, Branding Studio, webflow partner

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