Web design is a bit like fashion: each year brings its own set of innovations, daring twists and nostalgic winks. In 2025, trends are shaking up to transform our screens into real interactive works of art. From colors to 3D elements, including the rise of artificial intelligence, this year promises to be as inspiring as it is innovative.
And why are you interested in trends? Because a website is not just a window. It's an experience, a journey for your customers. Integrating good design practices guarantees a captivating platform, a smooth journey and a memorable graphic identity. In short, it's giving your website the power to do Wow.
At Elias Studio, we love to sniff out these trends, tame them and transform them into solutions adapted to your projects. So, ready to join us in the future of web design? Fasten your seat belt, we're taking off! 🚀
Web design in 2025 celebrates audacity in all its forms. Gone are the days of neutral and tasteless sites. Today, it's about capturing attention in a split second through compelling illustrations, vibrant color palettes, and disruptive layouts. Think of the site of Gucci : unexpected color combinations, animated sequences full of character, and a journey that feels like an interactive piece of art. This kind of design doesn't go unnoticed, and that's exactly the effect you're looking for.
At Elias Studio, we love to design sites that are daring. Whether it's giant typography that catches the eye or animated sequences that punctuate each scroll, our goal is to transform your site into a memorable experience for your customers. Audacity is our signature. ✨
Artificial intelligence is redefining web design. In 2025, it is no longer just a gadget, but a real assistant for creating more dynamic, personalized and efficient websites. Imagine tools like GPT chat or SLAB that generate content or illustrations in the blink of an eye, or platforms like The Grid, who use AI to automatically design optimized layouts.
AI goes further by allowing hyper-personalized experiences. For example, Amazon uses AI to adapt its recommendations in real time, while Spotify adjusts its playlists based on the preferences of each user. These advances can also be applied to web design, with platforms that evolve according to customer behavior.
3D elements continue to transform web design, making sites more immersive and interactive than ever. In 2025, they are no longer limited to decorative elements: they are becoming powerful tools to captivate the user and enrich their experience. The site of Köm (designed by our team at Studio Elias) is a perfect example. For this project, our designer Amandine created smooth 3D animations using the format Lottie, thus offering a captivating graphic immersion.
On the site of Köm, animated sequences react to user interactions, bringing content to life while intuitively guiding the journey. These effects bring unique depth to the design, reinforcing the graphic identity and making each visit memorable.
With the Lottie format, 3D becomes accessible and efficient, allowing stories to be told dynamically without burdening the site. Far from being a simple trick, 3D is becoming a key to captivating customers and strengthening engagement with the brand.
Brutalism is a bit of a rebel in web design. Inspired by the raw architecture of the 50s and 70s, it focuses on minimalist layouts, deliberately rough elements and interfaces that break codes. In 2025, this style is attracting more and more daring brands that want to stand out from the crowd and assert a strong identity. The site of Balenciaga is a perfect model: a raw aesthetic, almost provocative, but which attracts the eye and leaves a lasting impression on the mind.
The idea behind brutalism? Get back to basics, without filters or superfluous, while playing on the surprise effect. Oversized fonts, pronounced contrasts or the voluntary absence of perfect alignment: these daring graphic choices are appealing and engaging. It's a risky bet, but extremely effective for retailers that know how to get hold of it.
In 2025, nostalgia is making web design vibrate. This style draws on the aesthetics of the 80s, 90s, and even 2000s to reinvent graphic trends that evoke sweet memories while adding a touch of modernity. Think pastel colors, retro fonts, or designs inspired by old Windows interfaces, like the site of MSCHF, which cleverly blends vintage and contemporary.
Retailers use nostalgia to establish a strong emotional connection with their visitors. VHS-like images, pixelated fonts, or glitch effects transport users into a familiar universe, while providing an innovative twist to keep up with the times.
UX Writing is the art of transforming words into real guides for your users. In 2025, there's no question of letting your customers get by with an obscure form or error page. Brands adopt a human, clear and engaging tone to support each commitment. For example, the famous phrase “Oops, something went wrong!” of Slack is much more reassuring than a basic “Error 500”, no?
Microcopies, the small bits of text found on buttons, error messages, or confirmation pages, play a key role in the user experience. They make the journey intuitive and create an emotional connection with the user. This is an opportunity to inject a touch of humor or personality into your brand, while guiding your customers with precision.
Dark mode remains a key web design trend in 2025. In addition to being aesthetically pleasing, it offers a comfortable experience, especially in low light conditions. Platforms like netflix and Slack integrate it brilliantly, highlighting content through powerful contrasts. Dark Mode is not only a practical option, it's also a style statement that reinforces a site's visual identity.
For daring and trendy projects like this one, Studio Elias is an expert in web design, creating modern, elegant sites that are perfectly adapted to your audience.
A 404 error no longer means the end of navigation. In 2025, these pages became a field for creativity. The site of Lego uses fun animated sequences where its characters search for lost coins, turning frustration into a smile. 404 pages can reflect the personality of a brand and encourage the user to explore other parts of the site. These details show that even a mistake can become an opportunity to shine.
Interactivity is the key to an engaging site. Users no longer want to be mere spectators, they want to interact. Flyover animations, dynamic content or guided tours, such as those ofApple, offer an immersive experience. Interactivity captures attention and enhances exploration, making each visit memorable.
Studio Elias excels in designing interactive sites that highlight your services while captivating your audience. Find out more about our page dedicated to web design.
In 2025, color palettes are more daring and creative than ever. Far from neutral and classic tones, designers are exploring pronounced contrasts, unexpected combinations, and vibrant hues to capture users' attention at first sight. Brands like Spotify illustrate perfectly, mixing neon and pastel colors for a rendering that is both modern, energetic and memorable.
Colors are no longer limited to a decorative role: they have become strategic tools for communicate the emotion, values and personality of a brand. A well-chosen palette can evoke confidence, enthusiasm, or even serenity, depending on the goals. Additionally, current trends promote smooth transitions and dynamic gradients, as seen on interactive sites that incorporate colorful animations to enhance immersion.
At the same time, accessibility is also at the heart of concerns: designers ensure that the contrasts are sufficient to guarantee optimal readability, regardless of the screen or context. A bold palette, when used with care, can transform a site into a captivating visual experience that will remain etched in the memories of visitors.
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In 2025, typography occupies a central place in web design, becoming much more than a text medium. Oversized fonts, custom styles and daring combinations are used to convey strong messages and make a lasting impression.
Mailchimp illustrates this trend perfectly: its imposing and expressive fonts reflect its relaxed tone while immediately capturing attention. These choices reinforce the brand's visual identity and guide the user through the content.
Typography is now a real storytelling tool, capable of structuring a site while providing a unique aesthetic dimension. When properly selected, it can transform a simple design into a memorable visual experience.
Chatbots are evolving to become essential assistants in the user experience. Their mission? Simplify the journey, answer questions instantly, and personalize each interaction. On sites like BigBuddy (created by our team at Studio Elias), an intelligent chatbot has been added to guide customers, answer their questions about training, and even support them in their choices according to their goals.
This chatbot does not just give standardized answers: it personalizes each exchange according to the specific needs of customers, making navigation fluid and intuitive. Available 24/7, it ensures that each customer finds what they are looking for effortlessly, while strengthening engagement with the brand.
With solutions such as those implemented on BigBuddy, chatbots are no longer simple tools, but strategic allies to offer an optimized and engaging user experience.
Minimalism evolves in 2025 to incorporate modern touches. Sleek interfaces with light animated sequences and pronounced contrasts, like those of Tesla, catch the eye while facilitating navigation. This style, far from being austere, highlights the essential and enhances the content.
For a minimalist but memorable design, discover how Studio Elias can enhance your project with its expertise in web design.
Immersive videos are a must in 2025. They make it possible to tell a story in a few seconds and transport the user into the world of the brand. Patagonia, for example, uses videos that reflect its values and captivate its customers. This visual format is ideal for conveying emotional messages and making a lasting impression.
Animations play a key role in web design in 2025, bringing dynamism and fluidity to each interaction. Whether they are discreet micro-interactions or elaborate transitions, they enrich the user experience while making navigation more intuitive and enjoyable.
Sites like Stripe illustrate this trend with animations that subtly guide the user. Each transition is designed for improve the understanding of content, highlight key information and maintain the visitor's attention. For example, hover effects on buttons or scroll animations add an interactive dimension that makes site exploration fluid and engaging.
These animations are not only aesthetic: they serve to structure the user journey, making it both clear and captivating. When well integrated, they transform a site into a memorable experience, where every detail counts to capture attention and encourage interaction.
Visual storytelling is one of the major strengths of web design in 2025. Images, videos, and infographics tell compelling stories, just like National Geographic. This style engages visitors by immersing them in the brand's universe while effectively communicating its messages.
To tell your visual story, Studio Elias offers tailor-made designs, adapted to your needs. Explore our achievements on our website.
Personalized illustrations have become a major asset in differentiating a website and affirming a unique identity. Unlike generic image banks, they tell a story and convey specific messages, while adding an artistic dimension.
The site of Fugu (designed by our teams at Studio Elias) perfectly illustrates this trend. For this project, we created custom illustrations that reflect the creative and quirky spirit of the brand. These visuals don't just beautify the site: they embody Fugu's personality, reinforcing its positioning while capturing the attention of visitors.
The use of custom illustrations, as on Fugu, makes each page unique, memorable and in perfect harmony with the identity of the brand. They are becoming a visual language in their own right, essential to stand out in a saturated digital world.
In 2025, buttons are no longer basic functional components: they are becoming captivating points of interaction. With hover animations, color changes, or 3D effects, they draw attention and make every click irresistible.
Sites like Dribbble illustrate this trend by using smooth transitions and micro-interactions that bring interfaces to life. These visual details aren't just aesthetic: they improve the user experience by making navigation intuitive and engaging. A button can thus transform the exploration of a site into a memorable experience.
Voice interfaces are redefining how users interact with the web. Thanks to the rise of voice assistants like alexa and Google Assistant, it is now possible to order a product, perform a search or navigate a site only by speaking.
This technology makes the user experience more natural and intuitive, while improving accessibility for a wide audience, especially people with physical or visual limitations. Voice interfaces also open new perspectives for brands, allowing them to offer more fluid interactions that are adapted to modern habits.
In 2025, integrating voice commands into a website is no longer a futuristic option: it is an opportunity to stand out and offer an innovative and inclusive experience.
In 2025, sustainability is becoming a priority in web design. Sites that are optimized to reduce their energy footprint are becoming more and more popular, as illustrated by: Ecosia, which plants trees to offset its emissions. This trend shows that the web can be both efficient and environmentally friendly.
Creating an eco-responsible site means adopting practices such as compressing media, using lightweight technologies and limiting energy-consuming animations. These choices not only reduce the environmental impact, but also improve the speed and efficiency of the site.
To learn more about the steps and best practices for designing a sustainable site, read our detailed article: How to create an eco-responsible website. 🌱 An essential guide to combine aesthetics, performance and respect for the planet.
Web design in 2025 is not just a question of aesthetics, but a real immersion in interactive, daring and memorable worlds. Trends such as dark fashion, dynamic animations and visual storytelling transform each site into a unique experience that captivates visitors and reinforces brand identity.
Following these trends means staying in line with user expectations, while standing out in an increasingly competitive digital landscape. Whether you want to dare with 3D elements, play with colors or simplify the experience through interactivity, these developments are all opportunities to make your brand shine online.
Chez Studio Elias, we master the art of transforming these trends into tailor-made creations. Do you have a project? Discover how we can enhance your digital presence and create a website that will leave a lasting impression on your visitors.
