Elias, Branding Studio, webflow partner

Create a motion design in Lottie format for Webflow

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Create a motion design in Lottie format for Webflow
August 2023
5
Min

You can add movement to your site 😎 Whether it's to offer a better user experience, highlight your content, improve the understanding of your visitors, or strengthen your brand, there is always a good reason to do Motion Design !

Discover the keys to creating your design and integrating it on Webflow 👇

What is motion design?

It is a technique that consists of liven designs. Quite simply. In this way, illustrations, fonts, and other visual elements can come to life, convey emotions, a story, or a message. To create motion design, graphic design, video editing, and animation software is used to produce high-quality animated designs.

What is Webflow?

By dint of reading articles on Webflow, I think you know the tool. If this is not yet the case, I am giving you a remedial course: Webflow is a no-code tool website design and development. Using this tool, users can create a site without writing a single line of code. And not just any site! If you want to have an ultra-personalized site, with a design made at Pixel accurate and which has a wow effect on your visitors, Webflow is a very good choice 🤩

And if you want to dig deeper into the subject, I'm redirecting you to this article on why to use Webflow !

Jitter, a good tool to create your motion design

You want to realize your Motion Design for your Webflow site, but you don't want to spend hours on it? Are you looking for a no-code tool to create it? One answer: Jitter👇

What is Jitter?

Jitter is a no-code tool that allows you to create motion design. This platform is easy to learn for users who want to create animated videos without programming or video editing skills. You can upload your own images, video clips, add texts, transitions, music and then download your creation. More concretely, you will find on Jitter editable templates for animated visuals for social networks, websites, logos, stickers, presentations...

As you can see, Jitter is a useful tool for businesses, educators, and content creators looking to produce professional-quality animated videos without investing in expensive editing software.

Export your motion design for Webflow

What is Lottie?

Lottie is a file format for motion design. It allows developers to easily add sophisticated animations into their applications and websites without having to create them from scratch 😍!

It is a format that has become very common because not only is it supported by ios and android, and by popular browsers such as Chrome, Safari and Firefox, but also because it offers a more efficient and flexible alternative to GIF animations and videos. Designs created in this format are lightweight and can be integrated without significantly impacting the performance of the application or website.

Lottie export for Webflow

The Lottie is transformed into a file .Json. This format will allow you to use your design with tools such asAdobe After Effects if you want to create complex animations to integrate into your Webflow site.

Arrived on Webflow, you can find a block” Lottie Animation ” which accepts all animations generated in “.json”. All you have to do is add the block, load your animation and you can handle it like any block in Webflow 🔥

Bonus: How to improve the copywriting of your Webflow landing page?

Now that you know how to add beautiful animated designs to your website, maybe by the way, your texts pale in comparison 😅

To find out, I'm sharing an article to improve the copywriting of your Webflow landing page !

Are we going? 🏃 ‍ ♂️

Elias, Branding Studio, webflow partner

Brand Strategy
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