How much does the web design of my site cost?

Spoiler alert : there are no exact answers. It depends on several factors...

... But we promise, we'll explain everything to you!

You have finally decided to create or redesign your website (congratulations 🥳). But there you go, a burning question is keeping you up at night:”How much is it going to cost me?“Spoiler: there is no one-size-fits-all answer. Between the different agencies, freelancers and your specific needs, the price can vary from simple to double, or even more.

Don't worry, we're here to guide you through this price jungle. In this article, we explain everything to you: the factors that influence the cost, the differences between agency and freelancer, and the example of how we work at Studio Elias. Because basically, what you want is a website that is not only pretty: you want a website that is efficient, credible and that helps you take a step forward in your growth.

Come on, fasten your (budget) seat belt, we tell you everything about the cost of web design. Let's go! 🚀

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The criteria that influence the web design award

The cost of web design depends on many factors. You know, a bit like the price of a car: there is the base, then the options that are added to make everything work. Here, we detail the components that make the bill vary.

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1. Resuming your brand design: a cost to be anticipated

A website is a direct extension of your brand. If your visual identity no longer reflects your values or seems outdated, it may be a good idea to start over.

What that includes:

• The creation or redesign of your logo.
• Updating your graphic charter (colors, fonts, styles).
• Visual coherence adapted to all your digital media.
• Why it's important: A solid brand design reinforces the credibility and attractiveness of your website. If your branding is outdated, even a well-designed website won't be able to shine to the fullest.

Expected cost: enters €3k and €8k, depending on the complexity and your needs. Because a website with an old logo is like wearing socks with sandals... Nobody wants that.

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2. Illustrations, animations and shootings: for a site that rocks

The visual is what catches the eye first. If your website is content with generic photos or illustrations, it may blend in. To stand out, there's nothing like tailor-made visual content:

What that includes:

• Creation of tailor-made illustrations adapted to your visual identity.
• Motion design animations to energize your pages.
• A professional photo shoot for authentic visuals.
• Why it's important: Personalized visuals reinforce your brand identity and captivate your visitors. In addition, your browser loves well-illustrated websites, which boosts your SEO.

‍Expected cost: enters 2k€ and 6k€, depending on the level of customization.

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3. Content: a key piece that is often underestimated

It is all well and good to have a beautiful website, but without powerful and well-optimized texts, it will be difficult to convince your visitors or to be visible on Google.

What that includes:

• Writing optimized for SEO.
• Creation of impactful texts that speak to your audience.
• Integration in a consistent manner with the design of the website.
• Why it's important: A good topic helps visitors understand your message and values, while improving your search engine rankings.

Expected cost: enters 1k€ and 5k€, depending on the quantity and quality of the elements required.

“Because nobody likes to read Lorem Ipsum.”

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4. The size of your site: business card or XXL project?

The size of your website is one of the biggest factors affecting the cost.

What this may include:

• A one-page site: perfect for simple concise projects (or even a proof of concept)
• A multi-page showcase site to present your services, testimonies and news. With the CMS system that goes with it.
• A site for a large company or a complex e-commerce with dozens or even hundreds of pages.
• Why it's important: The more pages there are, the more design, content, and integration time increases. The complexity of the functionalities (filtering, CMS, zones) also plays a role in the final cost.

Expected cost: enters 2k€ for a simple showcase site and up to €40k or more for a complex site.

The price of web design is a subtle balance between your needs, expectations and budget. At Studio Elias, we believe that each mission is unique and we work with you to maximize the value of each euro invested.

So, ready to turn your ideas into pixels and create a site that perfectly reflects your brand? Contact us, we take care of the rest! 🚀

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The impact of SEO on the cost of web design

The SEO (Search Engine Optimization), or natural referencing, is a key element to integrate from the design phase of your site. A site optimized for search engines can generate qualified traffic and boost your online visibility. But this optimization comes at a cost, and it's important to take it into account in your web design budget.

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How does it influence the design of your site?

Natural referencing is not limited to keywords. It also impacts the structure, the subject and even the design of your site.

• A clear architecture: Search engines love well-organized sites. That means simple menus, optimized URLs, and a consistent hierarchy between pages.
• Well thought-out content: Texts, titles, and descriptions should be optimized for your keywords while remaining engaging for your visitors.
• Fast loading time: Users and Google hate waiting. The design should therefore be lightweight, with compressed images and optimized animations.

A well-optimized site is one that satisfies your visitors as well as Google.

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The costs associated with SEO in web design

• Keyword research: Identify strategic terms for your business (approximately €500 to €2K, depending on the depth of the analysis).
• Technical optimization: Structuring tags, optimizing loading times, setting up XML sitemaps (approximately 1k€ to 3k€).
• Optimized content writing: Engaging and SEO-optimized texts (between 1k€ and 5k€ per month depending on the quantity and quality required).

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Why entrust your SEO to Studio Elias?

At Studio Elias, we integrate SEO into every stage of your site design. From keyword research to technical optimization, we make sure that your site is not only beautiful, but also visible.

What we offer:

• An SEO audit to understand your needs and identify opportunities.
• SEO-friendly technical integration right from the design phase.
• Content that appeals to both your visitors and Google's algorithms.
• Weekly monitoring to ensure the performance of the campaign.

The result? An optimized site that attracts, engages and converts your leads.

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Why does each agency give a different price for the same project?

You sent the same specifications to several agencies, and now, surprise: the quotes vary from simple to triple. But why the hell is there such a difference? Don't worry, it's not a scam (well, not always). Here are the real reasons for these differences.

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The modalities: when every detail counts

Each agency has its own working method, processes and rates. But that's not all:

• Number of scheduled round trips. The more there are, the more the cost goes up.
• Seniority of profiles. A junior designer on an apprenticeship is not the same price as an expert with 10 years of experience on a permanent contract.
• The creative touch. Some agencies make it a point of honor to bring a unique signature to each project, which requires time (and therefore a higher budget).
• Past experience. For a purely executive mission, an agency specialized in your sector will be more effective, but often a bit more expensive.

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Agency or freelancer: a strategic choice according to your needs

• When should you opt for a freelancer? If it's easy and fast (a basic showcase site or a light redesign), a freelancer may be enough. The costs are often lower, but you will often have to manage several aspects yourself (writing, illustrations, UX strategy). The result is also less sophisticated than an agency using several profiles.

‍Why choose an agency (like Studio Elias for example)? For more ambitious projects, the agency brings real added value:

• One full team to manage design, content, UX, development and more..
• Tailor-made support for improve your branding and optimize the user journey.
• One global strategic vision, with consistency between all the elements of the site (able to identify weaknesses and highlight your strengths).
• Seamless follow-up is not a service provider, it is a long-term partner who can meet your needs regardless of the request.

Basically, if you just want to share information online, a freelancer may be enough. But if you want a site that impresses your customers and boosts your business, an agency is the best choice.

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The same specifications, but a different approach

Each agency has its own way of responding to a project. Some will focus on the bare minimum, while others will go further by offering creative ideas or additional features. As a result, prices can vary considerably.

At Studio Elias, we take the time to understand your needs and offer you an adapted solution. No blah blah or hidden costs: just a tailor-made site that perfectly meets your expectations (and exceeds those of your customers).

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Why are we talking about UI/UX?

Because a successful website doesn't just look good, it also needs to be effective.

In the world of web design, the terms UI (User Interface) and UX (User Experience) are omnipresent. If you've ever had a conversation about creating sites, these two concepts have surely been mentioned. But what do they really mean? Spoiler: these are not just trendy words, but essential concepts for designing a site that attracts, retains, and converts your visitors.

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UI: Aesthetics and interaction

THEUI, or User interface, it's everything your visitors see on your site and interact with. Think of colors, fonts, buttons, icons, and even animations. It is the “visual” element of your site, the one that gives a crucial first impression in a few seconds.

• The objective of the UI: to seduce and engage your visitors. Your site should be aesthetically pleasing, but also intuitive. The user needs to quickly understand where to click, how to navigate, and why to stay on your site.

Concrete example: Imagine a registration form:

• An elegant design, harmonious colors, and well-placed buttons will encourage your visitors to fill out this form.
• Conversely, a confusing or unappealing form could scare them away before they even get started.

In short, the UI is like the packaging of a product. If the exterior design isn't appealing, no one will bother to find out what's inside.

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UX: The optimized user journey

THEUX, or User experience, it's all that goes on behind the scenes to make visiting your site smooth and enjoyable. We are talking here about navigation, ergonomics, content structuring, and even loading speed.

• The objective of UX: to simplify the life of your visitors. A good UX design guides the user, makes them feel comfortable, and reduces the friction that could cause them to leave your site. The experience should be intuitive, even for someone who is not used to browsing the internet.

Concrete example: Let's take an e-commerce site:

• If the products are well classified, the search engine efficient and the purchase process simplified, your visitors will want to finalize their order.
• On the other hand, a site that takes three clicks to find a category and six to validate your basket risks frustrating and losing customers.

UX is like a GPS: it guides you effortlessly from point A to point B. Without it, you risk getting lost and going elsewhere.

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UI and UX: an inseparable duo

UI and UX don't work without each other. A site can be beautiful, but if it's hard to navigate, your visitors will leave. Likewise, an ultra-functional but visually bland site does not inspire confidence and will not leave an impression.

• UI without UX: A beautiful site, but frustrating to use.
• UX without UI: An effective site, but without charm.
• YES + THEM: A site that seduces, retains and converts.

A good site is like a perfect couple: beautiful on the outside, smart on the inside.

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At Studio Elias: mastering UI and UX for memorable sites

Chez Studio Elias, we don't just make “pretty” sites. We design complete experiences, where aesthetics (UI) and functionality (UX) come together to offer your users a smooth and engaging journey.

Our UI skills:

• Creation of elegant and modern interfaces adapted to your brand.
• Integration of subtle animations to capture attention.
• Responsive design for a perfect experience on all screens.

Nos compétences en UX :

• Structuration de contenu pour guider vos visiteurs efficacement.
• Optimisation des parcours utilisateurs pour réduire les frictions.
• Tests utilisateurs pour affiner et améliorer chaque détail.

Le résultat ? Un site qui attire, engage et fidélise vos visiteurs tout en mettant en valeur votre marque.

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Exemples de projets web design réalisés par Studio Elias

Chez Studio Elias, chaque projet est une aventure unique. Que ce soit pour une startup innovante, une entreprise engagée ou une plateforme éducative, notre mission est toujours la même : transformer vos idées en un site web à votre image, aussi beau qu’efficace.

Voici quelques exemples de projets qui illustrent notre approche sur-mesure et notre passion pour le design. Préparez-vous à découvrir comment nous avons aidé nos clients à briller en ligne ! ✨

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1. Pipole – Un site moderne et audacieux pour un outil RH innovant

Chez Pipole, l’objectif était clair : créer un site qui reflète leur vision d’une gestion RH simple, efficace et accessible à toutes les entreprises. Cet outil, qui redéfinit les processus de recrutement et de management, méritait un design à la hauteur de ses ambitions.

• Design minimaliste et clair : Nous avons opté pour une interface épurée, mettant en avant les fonctionnalités de Pipole grâce à une hiérarchisation visuelle optimale. Pas de distraction inutile : chaque élément a été pensé pour guider l’utilisateur rapidement vers l’information recherchée.
• Sections dynamiques et interactives : Pour capter l’attention des visiteurs, nous avons intégré des animations légères et des transitions fluides, tout en restant fidèles à l’esprit professionnel de l’outil.
• Optimisation mobile : Avec une part grandissante des utilisateurs naviguant sur mobile, le site a été conçu pour offrir une expérience fluide et agréable, quel que soit l’appareil.

Le résultat ? Un site qui respire la modernité et l’efficacité, à l’image de Pipole. Découvrez le projet Pipole →

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2. Bigbuddy – Une marque éducative avec une identité forte

Bigbuddy, ce n’est pas juste une plateforme de formation en ligne. C’est une communauté, une famille qui transforme l’apprentissage en une expérience mémorable et enrichissante. Notre défi : traduire cette philosophie unique dans un site web.

• Design vibrant et dynamique : Nous avons choisi des couleurs audacieuses et des typographies modernes pour capter l’énergie de Bigbuddy. Les visuels dynamiques et les mises en page créatives renforcent l’aspect engageant du site.
• Storytelling captivant : Le site internet raconte une histoire, celle d’une marque qui place l’éducation et la communauté au centre de tout. Chaque section est pensée pour faire vivre une expérience émotionnelle et valoriser les valeurs de Bigbuddy.
• Renforcement du branding : De la palette de couleurs au choix des visuels, chaque détail a été pensé pour créer une identité visuelle forte et cohérente, en phase avec leur mission.

Le résultat ? Un site internet qui inspire confiance, reflète la passion de Bigbuddy et engage ses utilisateurs dès les premières secondes. Découvrez le projet Bigbuddy →

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3. Fugu – L’expérience utilisateur au cœur d’une solution SaaS

Avec Fugu, une solution SaaS innovante, notre mission était de traduire leur approche simple et performante dans un design qui parle immédiatement à leur cible.

• Design épuré : Nous avons misé sur un visuel clair et structuré, avec des lignes nettes et des couleurs douces, pour mettre en avant les points forts du produit sans surcharger la page.
• Mise en valeur des fonctionnalités : Des sections interactives et des icônes personnalisées permettent de visualiser en un clin d’œil ce que Fugu offre à ses utilisateurs.
• Optimisation SEO : Chaque élément du site internet, des titres aux descriptions, a été pensé pour maximiser leur visibilité sur Google et attirer des prospects qualifiés.

Le résultat ? Un site SaaS où simplicité rime avec efficacité, donnant envie de découvrir et d’utiliser Fugu. Découvrez le projet Fugu →

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4. Köm – Une identité digitale élégante pour une marque engagée

Pour Köm, une marque passionnée par son engagement dans son secteur, nous devions créer un site internet qui reflète leur sérieux tout en restant accessible et agréable à parcourir.

• Design élégant et professionnel : Une palette de couleurs sobres et un design équilibré mettent en avant leur expertise et leur crédibilité, tout en séduisant leur audience.
• Navigation intuitive : Chaque clic a été pensé pour guider l’utilisateur dans un parcours fluide et naturel, afin qu’il trouve l’information qu’il cherche sans effort.
• Illustrations sur-mesure : Nous avons créé des visuels uniques pour renforcer leur identité et apporter une touche humaine à leur site.

Le résultat ? Un site internet à l’image de Köm : fiable, engageant et élégant. Découvrez le projet Kom →

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Pourquoi ces projets sont uniques ?

Chez Studio Elias, chaque projet est une collaboration étroite avec nos clients. Notre mission est facile : comprendre vos besoins, sublimer votre vision et créer un site web qui fait la différence. Chaque détail compte, et ces projets en sont la preuve.

Envie de faire partie de l’aventure ? Contactez-nous et transformons vos idées en un site exceptionnel ! 🚀

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Comment préparer votre projet de web design ?

Parce que le succès d’un site commence toujours par une bonne préparation.

Avant de vous lancer dans la création ou la refonte de votre site web, il est essentiel de poser les bases. Une préparation solide permet non seulement d’éviter les mauvaises surprises, mais aussi de garantir un résultat à la hauteur de vos attentes. Voici nos conseils pour préparer votre projet de web design comme un pro.

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1. Clarifiez vos objectifs

Pourquoi voulez-vous créer ou refondre votre site web ? Est-ce pour attirer plus de clients, améliorer votre image de marque ou booster vos ventes en ligne ?

• Définissez vos priorités : site vitrine, e-commerce, blog ou autre.
• Définissez votre cible : qui sont vos visiteurs parfaits ? Quels sont leurs besoins ?
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2. Établissez votre budget

Soyons honnêtes, le budget est une question cruciale. Déterminez combien vous êtes prêt à investir et identifiez les priorités :

• Design uniquement : à partir de 2-5k€.
• Ajouts spécifiques (branding, contenus, animations) : prévoyez un budget complémentaire autour de 10k€
• Taille du site : un site internet de 5 pages ne coûtera pas le même prix qu’un site internet de 50 pages.

Mieux vaut planifier votre budget dès le début pour éviter de compter les centimes en cours de route.

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3. Préparez vos contenus

Les textes, les images et les vidéos de votre site jouent un rôle essentiel. Posez-vous les bonnes questions :

• Avez-vous déjà vos textes ou avez-vous besoin d’un rédacteur web ?
• Disposez-vous de photos professionnelles ou devrez-vous prévoir un shooting ?
• Faut-il intégrer des vidéos ou des animations ?

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4. Inspirez-vous

Prenez le temps de regarder ce qui se fait ailleurs. Trouvez des exemples de sites internet que vous aimez, que ce soit pour leur design, leur navigation ou leur matière. Ces inspirations aideront l’agence à comprendre vos goûts et vos attentes.

• Write down the elements you like: colors, fonts, animations.
• Identify what you don't want: it's just as important!

There's no need to reinvent the wheel: sometimes, all you need to do is personalize it well.

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5. Choose the right partner

The choice of the service provider is crucial to guarantee the success of your project. Whether you choose a freelancer or an agency, make sure they understand your needs and share your vision.

Why choose Studio Elias?

• Recognized expertise in web design and Webflow.
• Tailor-made support, from strategy to development.
• A creative, responsive and passionate team.

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Ready to get started?

With these steps in mind, you are now ready to start your web design project. Need a hand to go further? Contact Studio Elias: we are there to support you every step of the way and transform your ideas into an exceptional website. 🚀

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Conclusion: The cost of web design, a question of tailor-made support

THEUX, or User experience, it's all that goes on behind the scenes to make visiting your site smooth and enjoyable. We are talking here about navigation, ergonomics, content structuring, and even loading speed. Creating or redesigning a website is not an elementary expense, it is an investment in the future of your business. Between design, content, features, and branding elements, every detail counts in creating a website that attracts, engages, and converts your visitors.

At Studio Elias, we believe that a well-designed website is much more than an online tool: it is a real showcase for your brand and a driver of growth for your business. Whatever your budget or your needs, we support you to design a website that exceeds your expectations, both in content and form.

So, ready to take the plunge? Contact us today to discuss your project. Together, let's transform your ideas into a website that suits you and makes an impression. 🚀

Because, at the end of the day, a beautiful website is good. But a website that performs is better. And that is our specialty.

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